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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
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—   the latest   —

free

newsletter:
Why news works better in some countries; Let's talk average news ... and more

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strategy:
Why do publishers do better in some countries?

free

newsletter:
Advertising and News. The problem with ad tech. EU vs 3D Secure

 

—   trends   —

free

trends:
Publishers need to think about link-jacking too

plus

trends:
What really happened to publishers when Google entered the market?

plus

trends:
The trend around creating a news oasis

plus

trends:
How audio is becoming the third great format for publishers

free

trends:
The Filter Bubble is Actually a Decision Bubble

free

trends:
The importance of ad transparency for publishers

 

—   monetization   —

plus

monetization:
The difference between advertising and charity ... and supporting the news

free

monetization:
The problem with the $4.7 billion that News Media Alliance say Google makes from News

plus

monetization:
A look at The Correspondent's Crowdfunding Campaign

plus

monetization:
The Path to Lifetime Value for Publishers

plus

monetization:
Publishers, Ecommerce and Affiliate Revenue: the Guide

free

monetization:
The Updated (and scary) Circulation and Revenue Figures for Newspapers

 

—   strategy   —

plus

strategy:
Why do publishers do better in some countries?

plus

strategy:
Why people only subscribe to one newspaper

plus

strategy:
What the Heck is On-Demand News?

plus

strategy:
The Inside Look at Zetland's Shift to Audio

plus

strategy:
The problem with in-market vs out-of-market for publishers

plus

strategy:
The future trends that define Disney+

 

—   analytics   —

free

analytics:
GDPR: How publishers can track things without tracking people

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analytics:
Machine Learning is like black-magic for publishers

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analytics:
Dwell time, watch time, and the new world of audience analytics

plus

analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

plus

analytics:
Everyone Measures Conversions the Wrong Way. Let's Fix That!

plus

analytics:
How Small Publishers Should Think About Advanced Analytics

 

—   thoughts   —

free

thoughts:
Let's talk about that thing with Chrome Incognito Mode and Metered Paywalls

free

thoughts:
The Media is Like Having Your Best Friend Let You Down

free

thoughts:
The EU Snippet Tax is not About Copyright. It's About Protecting the Press

free

thoughts:
Smart Voice Assistants and Smart Homes ... from the past

free

thoughts:
Fixing how the Media Covers the US Midterm Election

free

thoughts:
It's not about polish. It's about dedication

 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé