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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
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—   the latest   —

free

thoughts:
The Refreshed Edition of Baekdal Plus

free

analytics:
Fascinating Traffic Experiments by Publishers

plus

monetization:
A Guide to Pricing Strategies for a Sport Site

 

—   trends   —

free

trends:
Facebook may not be the Right Market for Publishers, but it is for Facebook

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trends:
Redefining how we Talk About and Categorize the Media

free

trends:
There is so Much Positivity in the Digital World of Media

free

trends:
Why do YouTubers Hate Journalists, and Should Publishers Pay Their Sources?

plus

trends:
The Media Trends to Care about in 2018-2023

plus

trends:
The Trend of Voice as the New UI for Publishers

 

—   monetization   —

plus

monetization:
A Guide to Pricing Strategies for a Sport Site

plus

monetization:
The Digital Publishers' Guide to Growth

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monetization:
The Problem with Digital Economics is that the Potential is Different

plus

monetization:
What is the Best Monetization / Subscription Model?

plus

monetization:
Publishers and Micropayments. We Completely Miss the Point

free

monetization:
Forget Spotify for News. Let's Fix the Real Problem

 

—   strategy   —

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strategy:
A Guide to Journalists Thinking about Starting an Individual Media Company

free

strategy:
The Elusive Direct Relationship with Your Readers

free

strategy:
Can Your Readers Trust You With Their Time?

plus

strategy:
How Publishers can get Started with AI

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strategy:
Yes, We can fix the distribution problem

plus

strategy:
Making Journalists and Editors Relevant to a Digital Audience

 

—   analytics   —

free

analytics:
Fascinating Traffic Experiments by Publishers

plus

analytics:
Publishers, You Need 'What Should Happen Next?' Analytics

free

analytics:
Data that looks like it means something, but doesn't

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analytics:
How Editorial Analytics can Help you Define your Editorial Strategy

free

analytics:
The problem with Medium's New Metric: Public vs Private Analytics

free

analytics:
Let's Calculate What Publishers Could Earn from the Google 'Snippet Tax'

 

—   thoughts   —

free

thoughts:
The Refreshed Edition of Baekdal Plus

free

thoughts:
When Opinion Becomes Legislative Facts

free

thoughts:
The Burger Emoji: A First-Hand Analysis of The Media Coverage

free

thoughts:
The Media Perspective on Burger Emoji: An Unexpected Analysis

free

thoughts:
Preparing to Win the Future

free

thoughts:
The Gender Trap with Media on Social Channels

 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé