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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
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—   the latest   —

free

newsletter:
Publisher standards. Tons of studies. And let's define your competitors

free

newsletter:
We need to get news off Facebook, and we need to talk about mental health

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strategy:
Publishers need to get news off Facebook

 

—   trends   —

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trends:
9/11 was the first large-scale online news event, and it showed us the trends that we see today

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trends:
Project journalism in the age of COVID

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trends:
Climate change is a news story that requires a very different type of journalism

free

trends:
The day I almost decided to hold the press to account

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trends:
Health publishing is about to change in a very dramatic way. Here is how

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trends:
The lies we (publishers) tell ourselves about the tech companies

 

—   monetization   —

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monetization:
How much should a newspaper or magazine cost? It's not the price that defines it

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monetization:
A guide to 'delayed subscription' models

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monetization:
Paid-for strategies: Defining what people pay for

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monetization:
Why do Norwegian newspapers perform so much better than the industry average?

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monetization:
What will happen to publishers after COVID-19?

free

monetization:
Read the room. Why publishers' call to advertisers is misguided

 

—   strategy   —

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strategy:
Publishers need to get news off Facebook

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strategy:
The future of journalism: How three different types of stories require a massively different focus

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strategy:
What if a news app helped you understand your news reading better?

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strategy:
What if virtual events were not an event?

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strategy:
How do we define the value of journalism in the future?

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strategy:
The future of advertising for publishers is first-party data

 

—   analytics   —

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analytics:
How my focus on analytics has changed as an independent publisher

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analytics:
How can publishers measure trust and other editorial metrics?

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analytics:
A guide to analytics for independent journalists

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analytics:
Why producing less news leads to a boost in subscriptions

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analytics:
GDPR: How publishers can track things without tracking people

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analytics:
Machine Learning is like black-magic for publishers

 

—   thoughts   —

free

thoughts:
What do I mean when I talk about privacy and tracking?

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thoughts:
Let's talk about Google's 'cookie-less' future and why it's bad

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thoughts:
I'm not impressed by the Guardian's OpenAI GPT-3 article

free

thoughts:
Should media be tax exempt?

free

thoughts:
More studies that don't mean what we think they mean

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thoughts:
The thing about Facebook and political advertising

 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé