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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
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—   the latest   —

free

newsletter:
The Audience Relevance Model

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strategy:
The Audience Relevance Model - Complete overview and guide

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newsletter:
The future outlook of the brand+publisher market
 

—   trends   —

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trends:
The trend and future outlook for "brand+publisher", and how to make that work

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trends:
How scared should we be of AIs taking our jobs?

plus

trends:
What is the role of print in 2023?

plus

trends:
Advertising ... 10 years from now

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trends:
Advertising will always be a struggle unless we think like brands

plus

trends:
The trends currently favor media innovation
 

—   monetization   —

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monetization:
Guide to magazines doing advertising behind a paywall

plus

monetization:
How to design a cheaper news product?

plus

monetization:
In-depth media analysis: What should we do with media bundles?

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monetization:
Don't sell magazines. Sell what is in them

plus

monetization:
Why advertising and subscriptions are so hard to mix, but not impossible

plus

monetization:
How much should a newspaper or magazine cost? It's not the price that defines it
 

—   strategy   —

plus

strategy:
The Audience Relevance Model - Complete overview and guide

plus

strategy:
A guide to using AI for publishers

plus

strategy:
How to fix people's perception that climate news is not useful?

plus

strategy:
A conversion that (never) ends. Mapping publisher funnels

plus

strategy:
Addressing news avoidance will help every other element of publishing

plus

strategy:
Managing churn from start to finish
 

—   analytics   —

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analytics:
Creating a propensity model for publishers

free

analytics:
How my focus on analytics has changed as an independent publisher

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analytics:
How can publishers measure trust and other editorial metrics?

plus

analytics:
A guide to analytics for independent journalists

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analytics:
Why producing less news leads to a boost in subscriptions

free

analytics:
GDPR: How publishers can track things without tracking people
 

—   thoughts   —

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thoughts:
Why publishers who try to innovate always end up doing the same as always

plus

thoughts:
A guide to using editorial analytics to define your newsroom

free

thoughts:
What do I mean when I talk about privacy and tracking?

plus

thoughts:
Let's talk about Google's 'cookie-less' future and why it's bad

free

thoughts:
I'm not impressed by the Guardian's OpenAI GPT-3 article

free

thoughts:
Should media be tax exempt?
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé