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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
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—   the latest   —

free

newsletter:
The nightmare is over... Onward!

free

podcast:
Episode 14: The problem with diversity and how it impacts independent media

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strategy:
The six sources of COVID-19 misinformation

 

—   trends   —

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trends:
Let's talk about publishers and (virtual) events in 2021 and forward

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trends:
A story about responsibility and privacy (for publishers)

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trends:
2021 and forward: What is the future of events for publishers?

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trends:
How publishers could organize working from home after COVID-19

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trends:
Navigating a winner-take-all media market

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trends:
For publishers, the key to personalization isn't to filter

 

—   monetization   —

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monetization:
Why do Norwegian newspapers perform so much better than the industry average?

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monetization:
What will happen to publishers after COVID-19?

free

monetization:
Read the room. Why publishers' call to advertisers is misguided

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monetization:
Why is it important that we do not give news away for free during a crisis?

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monetization:
Premium Podcast Monetization Strategies Explained

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monetization:
The difference between advertising and charity ... and supporting the news

 

—   strategy   —

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strategy:
The six sources of COVID-19 misinformation

free

strategy:
What the heck happened in the US?!?!

plus

strategy:
What is stopping women from leading the way to the future of independent media?

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strategy:
COVID, elections, and the problem with an adversarial press

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strategy:
What tactics should independent journalists know before starting something new?

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strategy:
What business model should independent journalists and creators use?

 

—   analytics   —

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analytics:
A guide to analytics for independent journalists

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analytics:
Why producing less news leads to a boost in subscriptions

free

analytics:
GDPR: How publishers can track things without tracking people

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analytics:
Machine Learning is like black-magic for publishers

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analytics:
Dwell time, watch time, and the new world of audience analytics

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analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

 

—   thoughts   —

free

thoughts:
I'm not impressed by the Guardian's OpenAI GPT-3 article

free

thoughts:
Should media be tax exempt?

free

thoughts:
More studies that don't mean what we think they mean

free

thoughts:
The thing about Facebook and political advertising

free

thoughts:
The Original Cookie specification from 1997 was GDPR compliant

free

thoughts:
The thing about the EU copyright law and Google refusing to pay

 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé