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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
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—   the latest   —

free

newsletter:
The market strategy for audio, and the problem with TV ratings

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trends:
How audio is becoming the third great format for publishers

free

newsletter:
In-market vs out-of-market, developing election tools

 

—   trends   —

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trends:
How audio is becoming the third great format for publishers

free

trends:
The Filter Bubble is Actually a Decision Bubble

free

trends:
The importance of ad transparency for publishers

free

trends:
Everyone Will Subscribe to Media in the Future. No, Really!

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trends:
The Media Trends to Care about in 2019-2024

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trends:
The Market for Reviews Has Changed Massively

 

—   monetization   —

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monetization:
A look at The Correspondent's Crowdfunding Campaign

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monetization:
The Path to Lifetime Value for Publishers

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monetization:
Publishers, Ecommerce and Affiliate Revenue: the Guide

free

monetization:
The Updated (and scary) Circulation and Revenue Figures for Newspapers

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monetization:
Metered, Hybrid, Closed, Donated? What Paywall Works the Best?

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monetization:
A Guide to Pricing Strategies for a Sport Site

 

—   strategy   —

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strategy:
The problem with in-market vs out-of-market for publishers

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strategy:
The future trends that define Disney+

free

strategy:
The Correspondent won't open a US office, which makes sense

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strategy:
The Challenge with Having Multiple Publishing Markets for the Same Publication

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strategy:
Redefining Relevance: The Circles of Media

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strategy:
Future of Media: From Generalist to Focused

 

—   analytics   —

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analytics:
Machine Learning is like black-magic for publishers

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analytics:
Dwell time, watch time, and the new world of audience analytics

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analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

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analytics:
Everyone Measures Conversions the Wrong Way. Let's Fix That!

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analytics:
How Small Publishers Should Think About Advanced Analytics

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analytics:
How Do You Identify Real People?

 

—   thoughts   —

free

thoughts:
The Media is Like Having Your Best Friend Let You Down

free

thoughts:
The EU Snippet Tax is not About Copyright. It's About Protecting the Press

free

thoughts:
Smart Voice Assistants and Smart Homes ... from the past

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thoughts:
Fixing how the Media Covers the US Midterm Election

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thoughts:
It's not about polish. It's about dedication

free

thoughts:
Inside Story: What I did to get GDPR Compliant

 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé