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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
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—   the latest   —

free

newsletter:
Analytics for small independent publishers, and Operation: Save Christmas

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analytics:
A guide to analytics for independent journalists

free

newsletter:
Adversarial journalism, conspiracies, impact of journalism, and the future

 

—   trends   —

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trends:
A story about responsibility and privacy (for publishers)

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trends:
2021 and forward: What is the future of events for publishers?

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trends:
How publishers could organize working from home after COVID-19

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trends:
Navigating a winner-take-all media market

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trends:
For publishers, the key to personalization isn't to filter

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trends:
How accurate data was turned into misleading articles by the government ...and the press

 

—   monetization   —

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monetization:
What will happen to publishers after COVID-19?

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monetization:
Read the room. Why publishers' call to advertisers is misguided

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monetization:
Why is it important that we do not give news away for free during a crisis?

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monetization:
Premium Podcast Monetization Strategies Explained

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monetization:
The difference between advertising and charity ... and supporting the news

free

monetization:
The problem with the $4.7 billion that News Media Alliance say Google makes from News

 

—   strategy   —

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strategy:
COVID, elections, and the problem with an adversarial press

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strategy:
What tactics should independent journalists know before starting something new?

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strategy:
What business model should independent journalists and creators use?

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strategy:
How we are using polls the wrong way

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strategy:
Defining journalistic objectivity: Being biased towards the facts

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strategy:
What we in the media need to learn from the #BlackLivesMatter protests

 

—   analytics   —

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analytics:
A guide to analytics for independent journalists

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analytics:
Why producing less news leads to a boost in subscriptions

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analytics:
GDPR: How publishers can track things without tracking people

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analytics:
Machine Learning is like black-magic for publishers

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analytics:
Dwell time, watch time, and the new world of audience analytics

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analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

 

—   thoughts   —

free

thoughts:
I'm not impressed by the Guardian's OpenAI GPT-3 article

free

thoughts:
Should media be tax exempt?

free

thoughts:
More studies that don't mean what we think they mean

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thoughts:
The thing about Facebook and political advertising

free

thoughts:
The Original Cookie specification from 1997 was GDPR compliant

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thoughts:
The thing about the EU copyright law and Google refusing to pay

 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé