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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
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—   the latest   —

free

newsletter:
The low attention span of news readers, and a guide to trust

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strategy:
A guide for how publishers can truly build trusted journalism

free

newsletter:
COPPA, CCPA, GDPR ... We are moving into a new future. And let's talk studies

 

—   trends   —

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trends:
Publishers, you need to think like fashion companies

free

trends:
Publishers need to think about link-jacking too

plus

trends:
What really happened to publishers when Google entered the market?

plus

trends:
The trend around creating a news oasis

plus

trends:
How audio is becoming the third great format for publishers

free

trends:
The Filter Bubble is Actually a Decision Bubble

 

—   monetization   —

plus

monetization:
Premium Podcast Monetization Strategies Explained

plus

monetization:
The difference between advertising and charity ... and supporting the news

free

monetization:
The problem with the $4.7 billion that News Media Alliance say Google makes from News

plus

monetization:
A look at The Correspondent's Crowdfunding Campaign

plus

monetization:
The Path to Lifetime Value for Publishers

plus

monetization:
Publishers, Ecommerce and Affiliate Revenue: the Guide

 

—   strategy   —

plus

strategy:
A guide for how publishers can truly build trusted journalism

plus

strategy:
Advertising in a non-personally targeted world

free

strategy:
What is the best time to publish a podcast?

free

strategy:
Black hat and white hat publishers

plus

strategy:
Launching a new magazine? What even is a magazine?

plus

strategy:
Why do publishers do better in some countries?

 

—   analytics   —

free

analytics:
GDPR: How publishers can track things without tracking people

plus

analytics:
Machine Learning is like black-magic for publishers

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analytics:
Dwell time, watch time, and the new world of audience analytics

plus

analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

plus

analytics:
Everyone Measures Conversions the Wrong Way. Let's Fix That!

plus

analytics:
How Small Publishers Should Think About Advanced Analytics

 

—   thoughts   —

free

thoughts:
More studies that don't mean what we think they mean

free

thoughts:
The thing about Facebook and political advertising

free

thoughts:
The Original Cookie specification from 1997 was GDPR compliant

free

thoughts:
The thing about the EU copyright law and Google refusing to pay

free

thoughts:
Drive-by awfulness on Twitter

free

thoughts:
Let's talk about that thing with Chrome Incognito Mode and Metered Paywalls

 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé