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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.
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—   the latest   —

free

newsletter:
Getting people to love journalism again

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trends:
An ode to journalism (and why I'm frustrated when we are not doing it)

free

newsletter:
We need to innovate the journalistic format + some words about data

 

—   trends   —

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trends:
An ode to journalism (and why I'm frustrated when we are not doing it)

plus

trends:
How to publish news for young people (advisory analysis)

plus

trends:
What we (the press) need to change before the next pandemic

plus

trends:
Wars and advertising don't mix... but we also make it harder for ourselves

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trends:
Transactional vs community-based vs societal publishing

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trends:
What are the trends that publishers should focus on in 2022?

 

—   monetization   —

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monetization:
Why advertising and subscriptions are so hard to mix, but not impossible

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monetization:
How much should a newspaper or magazine cost? It's not the price that defines it

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monetization:
A guide to 'delayed subscription' models

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monetization:
Paid-for strategies: Defining what people pay for

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monetization:
Why do Norwegian newspapers perform so much better than the industry average?

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monetization:
What will happen to publishers after COVID-19?

 

—   strategy   —

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strategy:
We need to innovate our formats

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strategy:
What if a newspaper was something completely different?

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strategy:
Helping publishers innovate: There is no moon

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strategy:
Most publishers get personalization wrong. So what is it?

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strategy:
How publishers can get better at the "welcome experience"

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strategy:
Known to work: What makes news relevant, interesting, and useful?

 

—   analytics   —

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analytics:
Creating a propensity model for publishers

free

analytics:
How my focus on analytics has changed as an independent publisher

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analytics:
How can publishers measure trust and other editorial metrics?

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analytics:
A guide to analytics for independent journalists

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analytics:
Why producing less news leads to a boost in subscriptions

free

analytics:
GDPR: How publishers can track things without tracking people

 

—   thoughts   —

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thoughts:
A guide to using editorial analytics to define your newsroom

free

thoughts:
What do I mean when I talk about privacy and tracking?

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thoughts:
Let's talk about Google's 'cookie-less' future and why it's bad

free

thoughts:
I'm not impressed by the Guardian's OpenAI GPT-3 article

free

thoughts:
Should media be tax exempt?

free

thoughts:
More studies that don't mean what we think they mean

 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé