Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - April 2019

Dwell time, watch time, and the new world of audience analytics

The most important analytics trend that we see with publishers today is the value of time. Publishers have realized that if we want to get people to pay us, the single most important factor is to get people to spend a real amount of time with us. As a result, instead of measuring our analytics in terms of activity, we now see more publishers measure time.

So, in this 27-page article, we are going to take a much closer look at this. How should you, as a publisher, think about this? What should you really measure? What are the patterns? And what kind of things do we see in the market today?

Please note: In this article, I will cover a lot of technical aspects of measuring time, but I will not include any coding examples. Instead, the focus here is on explaining the complexities and the strategies.

Many ways to define time

The first big challenge we come across is that there are so many ways we can measure and define time, and they are all useful for different things.

There is also the problem that different people define time-metrics using different words, even if they are actually talking about the same thing. It's all very confusing. And if you read articles about this online, or worse, go to media conferences, you will come home with all these conflicting definitions of time.

I'm going to clarify all that, and give you a model to help you think about this. And then the next time you hear someone talk about time, you can compare it to this model to better understand what they are talking about.

So let's define time.

There are many different ways that we can focus on this. We can simply measure time as the duration of time passing, but we can also measure it in relation to activity.

 
This 28 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$9
MONTH
Subscribe
for just...
$99
YEAR
You get one month for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   analytics   —

free

analytics:
GDPR: How publishers can track things without tracking people

plus

analytics:
Machine Learning is like black-magic for publishers

plus

analytics:
Dwell time, watch time, and the new world of audience analytics

plus

analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

plus

analytics:
Everyone Measures Conversions the Wrong Way. Let's Fix That!

plus

analytics:
How Small Publishers Should Think About Advanced Analytics