Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - February 2020

Why producing less news leads to a boost in subscriptions

We have heard stories from publishers that, when they reduce the number of articles they write, they see no negative results from it. In fact, we have seen several examples of publishers who report an increase in engagement and subscriptions following these cuts.

So, what is going on here? Why do we see this effect? Why don't people just want more? And more importantly, how do we measure it so that you can know what you should cut?

This is the topic of this 34-page article. We are going to talk about the trends that define this, how to measure it, and I will also talk about some of the complications and dilemmas that publishers will face.

The bottom line is that most publishers are publishing way too much content, which hurts their focus and relevance, and almost every publisher should reduce their volume.

However, the question is how? So let's talk about this.

First, let's talk about the trends that define this.

The trends that changed media consumption

There are several trends that have caused people to change the way they think about volume of content.

The first trend has to do with our lack of sensory perception in the digital world.

This might sound strange, but let me explain. In the print world, how something feels and how it looks is such an important factor. A print newspaper, for instance, is judged not just for its journalism but also by its size.

When you pick it up at the newsstand, it has to have some weight to it. And the Sunday newspaper, which is twice as thick, feels much more valuable.

 
This 34 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$9
MONTH
Subscribe
for just...
$99
YEAR
You get one month for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   analytics   —

plus

analytics:
Why producing less news leads to a boost in subscriptions

free

analytics:
GDPR: How publishers can track things without tracking people

plus

analytics:
Machine Learning is like black-magic for publishers

plus

analytics:
Dwell time, watch time, and the new world of audience analytics

plus

analytics:
Advertising Analytics is from Mars; Subscriber Analytics is from Venus

plus

analytics:
Everyone Measures Conversions the Wrong Way. Let's Fix That!