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Welcome to Baekdal/Basic

Baekdal/Basic is a free weekly newsletter for people in the media industry, about the most important news, trends, and quick analysis, from the perspective of a media analyst. It's completely free, but does not include access to Baekdal/Plus (newsroom analysis for journalists and editors), or Baekdal/Executive (media reports for media executives and other decision makers).

—   Latest editions   —

free

newsletter:
The impossible AI debate...

free

newsletter:
Two different worlds of new digital media, one failing doesn't mean anything

free

newsletter:
The misinformation that doesn't do anything

free

newsletter:
The switcher generation that will define your future subscription revenue

free

newsletter:
A media analyst's post-mortem of BuzzFeed News

free

newsletter:
Facebook user sentiment vs publishers

free

newsletter:
Baekdal/Plus has changed ... wait what?!?

free

newsletter:
What happens when you ask an AI to do media analysis?

free

newsletter:
How to think about AI for publishers, and the end of the million views

free

newsletter:
How to create a cheaper newspaper, and let's talk about the attention imbalance

free

newsletter:
Addressing news avoidance will help you fix the entire audience flow

free

newsletter:
The thing about Twitter ... and let's talk about why publishers always end up doing the same

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newsletter:
We need to innovate the journalistic format + some words about data

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newsletter:
15% say they pay for news, so how do we create news for the 85%?

free

newsletter:
Publishers need to design a better "welcome experience"

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newsletter:
Lifetime values are critical to subscription success

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newsletter:
What makes news relevant, interesting, and useful?

free

newsletter:
What makes publishers successful? And let's talk about the dip

free

newsletter:
Advertising during a war ... it's complicated

free

newsletter:
We are very far away from the subscription limit

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newsletter:
The problem with 'just-live-with-it' journalism, and what's transactional publishing?

free

newsletter:
What paywall models work, and for what? And are we still informing people?

free

newsletter:
The media and audience trends to focus on in 2022

free

newsletter:
How do we define the best content?

free

newsletter:
Most newspapers struggle with niches, but a niche is not only a topic

free

newsletter:
How newsrooms should think about trust. And let's talk about social media studies

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newsletter:
Revisiting editorial analytics, and the metric that illustrates why publishers should focus less on social distribution

free

newsletter:
Paywall strategies that are 'known to work'. And COP26 is over. Now the real journalism begins

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newsletter:
Climate coverage needs action, not discussion

free

newsletter:
Reality check for independent publishers, and how the culture of the press undermined climate action

free

newsletter:
Publisher standards. Tons of studies. And let's define your competitors

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newsletter:
We need to get news off Facebook, and we need to talk about mental health

free

newsletter:
How 9/11 showed us the media trends we still see today, and let's talk about read-rates

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newsletter:
Let's talk pricing strategies, and why the media is still bad at selling itself

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newsletter:
Analysis of the Facebook top viewed content report

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trends:
Project journalism in the age of COVID

free

newsletter:
Different stories require very different forms of journalism

free

newsletter:
Your traffic growth should always be based on your highest point of value

free

newsletter:
Changing the way we cover climate change, Spotify payments to artists, and vacation time

free

newsletter:
Holding the press to account, mental health, and a news app that helps people understand the news?

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trends:
The day I almost decided to hold the press to account

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newsletter:
The future of health publishing. And please stop talking about newsroom neutrality

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analytics:
How my focus on analytics has changed as an independent publisher

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newsletter:
The reality distortion field we put ourselves in, future of event trends, and Apple blocking open rates

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newsletter:
What if virtual events weren't events at all?

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newsletter:
How could we define journalism as a service?

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newsletter:
Churn after COVID, defining privacy, news in abundance

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thoughts:
What do I mean when I talk about privacy and tracking?

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newsletter:
Publishers need to shift entirely to first-party data. Good and bad reader experiences

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newsletter:
A guide to listening to your audience, and let's talk about Google's no-cookies

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newsletter:
Did newspapers in the past control all advertising, and does that even matter?

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newsletter:
A guide to delayed subscription models, and what is up with Twitter subscriptions?

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newsletter:
When should the media be paid?

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trends:
Facebook vs publishers: What is really going on? And why is it bad?

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newsletter:
A lesson in data reporting when reporting about COVID-19

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newsletter:
The paid-for scorecard, tracking diversity, and representation

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newsletter:
The nightmare is over... Onward!

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podcast:
Episode 14: The problem with diversity and how it impacts independent media

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newsletter:
What is stopping women from leading the way in independent media? And let's talk about last week in the US

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strategy:
What the heck happened in the US?!?!

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newsletter:
The most important New Year's Resolutions for the Media Industry

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newsletter:
How Norwegian newspapers can convince 42% of the public to pay, and what is journalism?

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newsletter:
What I learned after 10 years as a media analyst

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newsletter:
How to improve events in 2021 for publishers and speakers

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newsletter:
Analytics for small independent publishers, and Operation: Save Christmas

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newsletter:
Adversarial journalism, conspiracies, impact of journalism, and the future

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newsletter:
What tactics should independent journalists focus on, and more...

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newsletter:
More about independent journalism, revenue models, and professionalism

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newsletter:
All about new publishers building new things

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thoughts:
I'm not impressed by the Guardian's OpenAI GPT-3 article

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newsletter:
The problem with newspaper jobs, and how we get polls wrong

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newsletter:
If we want to fix ad tech and privacy, 2020 is the year to do it

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newsletter:
2021 and forward: What is the future of events for publishers?

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newsletter:
How publishers should organize working remotely, and what about Facebook and Google?

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newsletter:
Analysis of media coverage of the #BlackLivesMatter protest, and let's talk about bias

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strategy:
What we in the media need to learn from the #BlackLivesMatter protests

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newsletter:
Now is the time to start a new magazine, and churn for streaming channels

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newsletter:
The winner-take-all effect in the media, all-access news, and more

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newsletter:
The news fatigue is growing around COVID-19

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newsletter:
Publishers after COVID, and what about publisher workflows?

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newsletter:
Retention and focus is going to be key after summer, and publishers need to talk to brands differently

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monetization:
Read the room. Why publishers' call to advertisers is misguided

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newsletter:
News should not be free during a crisis, and the power of indexed time

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newsletter:
Audience engagement, and a whole lot of things related to COVID-19 for publishers

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newsletter:
Is climate change coverage worth it? And the problem with covering COVID-19

free

newsletter:
How publishers should think about personalization; and what is up with The Buffalo News?

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newsletter:
How to measure what articles to cut; Monetizing BuzzFeed News

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trends:
How accurate data was turned into misleading articles by the government ...and the press

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newsletter:
Age verification for news sites; Bloomberg going green

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newsletter:
The problem with ad targeting, GDPR compliance, and who is in the streaming war?

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newsletter:
Entrepreneurial journalism, media and taxes, the language problem... and more

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thoughts:
Should media be tax exempt?

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newsletter:
It's a magical world ...let's go exploring

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newsletter:
The macro trends for 2020 and the decade ahead ...and more

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newsletter:
The low attention span of news readers, and a guide to trust

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newsletter:
COPPA, CCPA, GDPR ... We are moving into a new future. And let's talk studies

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thoughts:
More studies that don't mean what we think they mean

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strategy:
What is the best time to publish a podcast?

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newsletter:
Publishers dealing with a market of abundance; Closing print vs online

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newsletter:
The original cookie specification didn't allow ad tracking; Let's talk about political advertising

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thoughts:
The thing about Facebook and political advertising

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thoughts:
The Original Cookie specification from 1997 was GDPR compliant

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newsletter:
The interesting world of unit economics, the thing about Facebook News Tab, and more.

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newsletter:
The trends that define modern magazines; Black hat publishers, and more

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strategy:
Black hat and white hat publishers

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newsletter:
Be very careful around studies that try to identify a cause

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thoughts:
The thing about the EU copyright law and Google refusing to pay

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newsletter:
What we need to do to fix premium podcasts, and let's talk about the Guardian

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thoughts:
Drive-by awfulness on Twitter

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newsletter:
Why news works better in some countries; Let's talk average news ... and more

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newsletter:
Advertising and News. The problem with ad tech. EU vs 3D Secure

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newsletter:
Why just one newspaper; Twitter Trends not trending, and what about change?

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newsletter:
Link-Jacking, Incognito mode, and The Athletic

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trends:
Publishers need to think about link-jacking too

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thoughts:
Let's talk about that thing with Chrome Incognito Mode and Metered Paywalls

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newsletter:
On-Demand news, measuring data and not people, and TikTok vs YouTube

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analytics:
GDPR: How publishers can track things without tracking people

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newsletter:
Much more about robot journalism

free

podcast:
Episode 012: The Future of Robot Journalism

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newsletter:
The fight between Google and Publishers, and Tasty's success as a brand

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newsletter:
That $4.7 billion number from News Media Alliance is not real

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monetization:
The problem with the $4.7 billion that News Media Alliance say Google makes from News

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newsletter:
A deep look into how Zetland operates and Blendle drops single-pay

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newsletter:
The future of slow news, and how to respond to people saying your content is too expensive

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newsletter:
The market strategy for audio, and the problem with TV ratings

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newsletter:
In-market vs out-of-market, developing election tools

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newsletter:
The problem with news-avoidance, what about the Guardian model, and more

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podcast:
Episode 011: The trends around news fatigue and avoidance

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newsletter:
The future of Disney+ and a study about gender bias in kids

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newsletter:
How Bounty's £400,000 privacy fine also impacts publishers. And More about machine learning and publishers

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newsletter:
Focusing your audience analytics on time, and let's talk about the Correspondent

free

strategy:
The Correspondent won't open a US office, which makes sense

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trends:
The Filter Bubble is Actually a Decision Bubble

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newsletter:
Redefining Election Coverage and the trouble with bundles

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newsletter:
Thinking about the Trust Project and smarter analytics

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newsletter:
Being ready to go with a flip of a switch and the challenge with multiple markets for publishers

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newsletter:
Indoor Climate in Newsrooms, Ad transparency, and the Future of Interactive TV

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trends:
The importance of ad transparency for publishers

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newsletter:
The path to relevance, machine learning, and the problem with short-termism

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trends:
Everyone Will Subscribe to Media in the Future. No, Really!

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newsletter:
The Most Important Trends for the Next Five Years, Being Connected, and more

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newsletter:
A much closer look at The Correspondent's campaign, old people and media, and more.

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newsletter:
Focus on evergreen content, Mother Jones' Facebook Decline, and Mic vs Digital

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newsletter:
Making reviews work, raising money, and a look at how many actually pay

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thoughts:
The Media is Like Having Your Best Friend Let You Down

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newsletter:
The problem with Newspaper startups and Kickstarter

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newsletter:
Publishers and profitability

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podcast:
Episode 007: Let's talk about innovation

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newsletter:
Print to Digital and what is happening with Trump and Front Pages?

free

newsletter:
How do we save the lost generation? (and more)

free

newsletter:
Publishers doing Ecommerce, EU Copyright, and Factfulness

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thoughts:
The EU Snippet Tax is not About Copyright. It's About Protecting the Press

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podcast:
Episode 006: Let's talk about publishers and ecommerce

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thoughts:
Smart Voice Assistants and Smart Homes ... from the past

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newsletter:
The path to growth has changed

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newsletter:
Startups, local newspapers, and elections

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podcast:
Episode 005: Let's talk about Media Startups

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thoughts:
Fixing how the Media Covers the US Midterm Election

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thoughts:
It's not about polish. It's about dedication

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newsletter:
The Thing About Facebook's Privacy Fine, and more

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podcast:
Episode 004: The Non-Media Future of Advertising, and Insights from UK's Facebook Fine

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newsletter:
The Thing About Facebook Ad Transparency, and more

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podcast:
Episode 003: Failed Assumptions, EU Link Tax and IGTV

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newsletter:
Podcasting, Curation, and a Look at Circulation Data

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monetization:
The Updated (and scary) Circulation and Revenue Figures for Newspapers

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podcast:
Episode 002: Let's Talk about the Future of Curation

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podcast:
Episode 001: Dropping Facebook and GDPR Related Legal Case

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newsletter:
The problem with unlimited access models. And more about GDPR and bots

free

thoughts:
Inside Story: What I did to get GDPR Compliant

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newsletter:
Newsletters and GDPR?

free

thoughts:
The Media vs Tech Battle That Nobody can Win

free

newsletter:
GDPR is now one month away

free

strategy:
Publishers Haven't Realized Just How Big a Deal GDPR is

free

newsletter:
Let's have a serious discussion about trust, focus, and objectivity

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thoughts:
We are Missing the Point about Facebook, Cambridge Analytica, etc.

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newsletter:
Paywalls, Publishers and Facebook Watch

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newsletter:
What is the step up from low-intent mediocrity?

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thoughts:
The Refreshed Edition of Baekdal Plus

free

newsletter:
Advertising Must Be About More Than Views

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analytics:
Fascinating Traffic Experiments by Publishers

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newsletter:
The Challenge of 'Owning' Our Distribution

free

trends:
Facebook may not be the Right Market for Publishers, but it is for Facebook

free

newsletter:
Get smarter about the newsletters you subscribe to

free

trends:
There is so Much Positivity in the Digital World of Media

free

newsletter:
Parse.ly Trends and Snackable News

free

trends:
Why do YouTubers Hate Journalists, and Should Publishers Pay Their Sources?

free

newsletter:
10,000 journalists for 2 years to work on just one story?

free

thoughts:
When Opinion Becomes Legislative Facts

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newsletter:
Audience Perspectives on Low Trust in the Media

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thoughts:
The Burger Emoji: A First-Hand Analysis of The Media Coverage

free

thoughts:
The Media Perspective on Burger Emoji: An Unexpected Analysis

free

newsletter:
Attention means so little that we have stopped caring

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strategy:
The Elusive Direct Relationship with Your Readers

free

newsletter:
Publishers Need to Fix the Gender Problem

free

thoughts:
Preparing to Win the Future

free

thoughts:
The Gender Trap with Media on Social Channels

free

newsletter:
13 things Mary Hamilton learned from six years at the Guardian

free

thoughts:
I Dream of a Newspaper Without Politics

free

newsletter:
Top tasks versus tiny tasks

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analytics:
Data that looks like it means something, but doesn't

free

trends:
When Journalism is Causing Unintentional Harm

free

analytics:
The problem with Medium's New Metric: Public vs Private Analytics

free

strategy:
Can Your Readers Trust You With Their Time?

free

analytics:
Let's Calculate What Publishers Could Earn from the Google 'Snippet Tax'

free

thoughts:
I Miss The Simple Days

free

thoughts:
Can You Give a Non-Video Example?

free

thoughts:
Fixing Twitter by Blocking Trump... is Wonderful

free

thoughts:
The Problem with Ethnic Racism in the Media

free

strategy:
How to Present VR to an Audience?

free

analytics:
Geeking Out Over Analytics

free

thoughts:
Advertising Versus Fake News, Extremists and News

free

thoughts:
I'm Genuinely Worried About the Future of US Media

free

monetization:
Forget Spotify for News. Let's Fix the Real Problem

free

analytics:
Flawed Metrics that Publishers Use all the Time

free

thoughts:
Nuzzel, We Need A Better System! ... And The Industry Needs To Get Back To Work

free

thoughts:
Equality Starts At Home

free

thoughts:
The Populists Wins Because We Let Them Define The Narrative

free

analytics:
No, The Polls Didn't Fail Us

free

thoughts:
Targeting Advertising by Gender or Race is Often Hugely Problematic

free

strategy:
Publishers & Innovation: It's Not One Size Fits All

free

thoughts:
What Killed The Newspapers? Google Or Facebook? Or...?

free

strategy:
Facebook Versus Aftenposten: We Are Fighting the Wrong War

free

thoughts:
What countries are Baekdal Plus subscribers from?

free

thoughts:
Facebook Doesn't Really Know Anything Important About Me

free

analytics:
Facebook Traffic to Publishers? Up? Down? Huh?

free

analytics:
How a Growth in Social Engagement is Also a Drop in Reach and Loyalty

free

thoughts:
Are US Newspapers Still Stuck With 1990s Family Values?

free

trends:
Okay, Okay... Let's Talk About Pokemon Go for News

free

thoughts:
The Problem With Cognitive Ease and News

free

thoughts:
Journalists not liking data is weird

free

thoughts:
How Can We Trust a Journalist that Lies?

free

analytics:
A Different Way to Think About Churn Rates and Subscriber Dashboards

free

thoughts:
Selling fear and the role of the media

free

thoughts:
Facebook Launches VR images ... from 1995

free

analytics:
Accurate Analytics is Painful

free

trends:
Losing Relevance, Unintentional Bias and the Media

free

thoughts:
The Thing About Motherboard and Uber

free

thoughts:
What's Up With Not Giving People The Articles They Ask For?

free

thoughts:
You Can Either Sell Panic... or Trust

free

thoughts:
Who Said Long-form Doesn't Work?

free

thoughts:
When Will The Media Learn That Content Spam is Just a Gimmick?

free

analytics:
We Need Better Digital Media Studies

free

thoughts:
Stop Making Pointless Chat Response Systems

free

thoughts:
When Satire Is Really A Deception

free

analytics:
Misleading Types of Graphs For The Media

free

strategy:
Brands Could Very Simply Create Better Instagram Ads

free

thoughts:
The Media Is Losing Its Purpose Online

free

thoughts:
The Result Of Testing Twitter's Algorithm

free

strategy:
The Increasing Problem With the Misinformed

free

thoughts:
There Is More To Life Than News and Opinions

free

thoughts:
The Return of Bookstores? Uhm...

free

thoughts:
Twitter's Profiling Data Means Little

free

strategy:
How We Lost Social Media To Algorithms

free

monetization:
The Amazing Google And The Not So Amazing Ads

free

analytics:
Be Better At Learning From Ad Studies

free

thoughts:
The Fallen, The Trends and The Media

free

thoughts:
Five Years and Counting

free

thoughts:
The Black Friday Insanity

free

thoughts:
Rethinking How You Measure Social

free

thoughts:
Not Even Twitter Understands Twitter

free

thoughts:
Please Stop Listening to Social Scientist Pundits 

free

strategy:
The Newspaper Associations' Total Distortion of Reality

free

thoughts:
Apple Music, Let's Wait and See

free

strategy:
Speeding up Publisher's Sites: Instant Articles, AMP, or...

free

thoughts:
We Did Our Marketing

free

thoughts:
When Tracking Goes Wrong

free

analytics:
What Is Tracking And What Isn't Tracking

free

thoughts:
The Blocking Problem

free

strategy:
The Trend of The News Platforms That Aren't

free

thoughts:
The Media Doesn't Understand the World

free

thoughts:
Everything Will Be Fine, Because People Will Get Older?

free

strategy:
Everyone has to start at the bottom

free

thoughts:
Publishers, Privacy is as Important For You as it is For Your Readers

free

thoughts:
Startups: How to Run a Railroad

free

analytics:
The Unique User Reality Check

free

thoughts:
What's This About Editorial Independence? Aren't We A Team?

free

analytics:
You Can't Compare Facebook and YouTube Views

free

thoughts:
We Don't Need More Tech Platforms Built Around Scale

free

thoughts:
Note to Startups: Learn How to Juggle

free

thoughts:
Taylor Swift Is Right About Apple Music

free

trends:
Why Pretty Much All 360 VR Videos Get It Wrong

free

thoughts:
Apple and Privacy, Just like Google

free

thoughts:
The Thing About Re/Code And Individual Media Brands

free

thoughts:
The Thing About Facebook Instant Articles

free

thoughts:
Stop Demonizing Digital Life

free

thoughts:
Minority Report is Now in The Past

free

thoughts:
Let the Kids Play. It's Far Better Than What the Parents Do

free

thoughts:
Five Years of iPads, But Never Mobile

free

analytics:
The Trouble With Ad Spending Studies

free

thoughts:
Periscope Analytics... or something

free

thoughts:
Profitability Must Come From Everywhere

free

thoughts:
What's Next?...

free

thoughts:
Being Predictably Creative

free

strategy:
It's Time to Aim for More Than SEO

free

thoughts:
Stop Being Boring, Dammit!

free

strategy:
The Value of Momentum And Reputation

free

thoughts:
The Indirect Newspaper Launch

free

thoughts:
Facebook Wants Videos That Work Like GIFS

free

strategy:
The Made Up Success of Facebook Video

free

thoughts:
Hacked Information Cannot be Used in Stories

free

thoughts:
Google News Out of Spain: None Shall Pass

free

thoughts:
Baekdal Plus: 4 Years Old

free

thoughts:
The Four Laws of Privacy

free

thoughts:
Worth it!

free

thoughts:
Time is the Secret Ingredient to Writing Great Articles

free

thoughts:
Clickbait is the Greatest Threat To Your Future Success

free

analytics:
A Lesson in Traffic, Reads and Conversions

free

thoughts:
The Weirdness Around 'Alex from Target'

free

thoughts:
Newspapers are just ...old

free

thoughts:
Black Hat Viral Content

free

thoughts:
News and Innovation. But what is the Question?

free

thoughts:
Experts and Journalism: Do We Need a Rethink?

free

thoughts:
Stop Making Misleading Studies on News and Social

free

strategy:
Stop Thinking People are Shallow

free

thoughts:
Apple Watch is Nice, But Hardly a Trend

free

strategy:
How To Do Native Advertising Right

free

thoughts:
The Good News Challenge

free

thoughts:
Thinking about the Future of BuzzFeed

free

thoughts:
Engagement and Discounts vs Sale

free

thoughts:
Amazon versus Hachette, Round 3 ... this can't end well

free

analytics:
A Lesson in Social Tracking

free

thoughts:
It's Time to Change Gears

free

thoughts:
YouTubers, Ethics, Money, and Clickbait

free

thoughts:
How Much Battery Do Media Sites Use?

free

thoughts:
Why US-based Tech Companies Are Winning over Europe

free

strategy:
How Important is Sharing for Premium Content?

free

analytics:
How We Fail at Data and Analytics

free

thoughts:
Owning Digital Content

free

thoughts:
Mass-market, Relevance, and Niches

free

thoughts:
Shipping is Still Mostly Hit and Miss

free

trends:
All Shipping in the Future Will Be Free

free

analytics:
A look at Twitter Analytics

free

strategy:
What Does Being Awesome Mean?

free

thoughts:
A Case for Micropayments

free

thoughts:
Oculus Rift and Facebook. Nobody Wins, Except the VCs

free

thoughts:
I have launched a Blog

free

thoughts:
Robots vs Journalists? It's happening

free

thoughts:
Studying Media Consumption The Old Way

free

trends:
Stop Thinking About Devices

free

trends:
What is the Perfect YouTube Ad Length?

free

strategy:
The Generational Divide

free

thoughts:
Conference Room Software: Why This Again?

free

monetization:
When Done Right, In-App Purchases can be Based on Trust

free

thoughts:
How In-app Purchases Have Destroyed The Industry

free

thoughts:
Go Direct, Lower Your Prices, Earn More

free

monetization:
Native Advertising, SEO and Google

free

thoughts:
The story will not be over until you win

free

thoughts:
Quality versus ad views, and the coming shift

free

monetization:
The Two Discounts That Works

free

thoughts:
We Are Losing Control of Social

free

thoughts:
Baekdal Plus is now 3 Years Old

free

strategy:
Marketing Doesn't Happen in the Office

free

strategy:
Why Wouldn't You Be Valuable?

free

trends:
Drones: The Future of Shipping

free

thoughts:
How Good is The iPad Air?

free

monetization:
Projected Advertising Spending: Online vs Traditional

free

strategy:
Are You Solving Problems ... Or Just Moving Them?

free

thoughts:
Newspapers and Engagement

free

thoughts:
Retina Displays and File Sizes

free

strategy:
The human sweatshop...

free

thoughts:
Apple, I'm not a Simpleton

free

monetization:
Sales vs Traffic vs Intent

free

thoughts:
Becoming Time Independent

free

analytics:
Top Media Sharing in the US

free

thoughts:
Five Key Elements of Analytics for Publishers

free

thoughts:
Journalists Chasing The Rotten Fruit

free

thoughts:
Twitter, IPO, and Lack of Profit

free

thoughts:
Death by Quoting

free

thoughts:
The Next Generation Siri / Google Voice

free

thoughts:
Blackberry Lost the Consumer Market

free

thoughts:
Reuters Next = Reuters Past

free

thoughts:
Sources and Copyright

free

thoughts:
She Forgot To Have a Life

free

thoughts:
Simple Ways To Dramatically Enhance Your Presentations

free

thoughts:
Publishing News Before it Happens

free

thoughts:
Who's on first?

free

thoughts:
Jeff Bezos and the Washington Post

free

thoughts:
Chocolate and Books Equals More Sale

free

thoughts:
Targeting Marketing Behavior

free

thoughts:
NSA/Snowden Story Not Profitable for The Guardian

free

thoughts:
Google Glasses Concept Approach

free

thoughts:
Writing about Change

free

thoughts:
Failure is Not a Problem

free

strategy:
How To Do Paid Search Wrong (and Right)

free

strategy:
Navigating, Navigating, and More Navigating

free

thoughts:
Be More Than a Snack

free

thoughts:
Don't Optimize When You Need to Change

free

thoughts:
The Train Wreck Called 'Privacy'

free

strategy:
Comparing The Active Past With The Passive Future

free

analytics:
What Creates The Highest Amount of Sale?

free

thoughts:
Fixing The iOS 7 Icons

free

thoughts:
Let's Talk About Stress for a Moment

free

thoughts:
What the New Google+ Should Do

free

thoughts:
Google Glass For News: Flip the Model

free

thoughts:
The Other Side of Amazon's, Apple's and Google's Tax Evasion

free

analytics:
CPA, CPM, CPC ... WTF?

free

thoughts:
The Real Problem With Piracy

free

strategy:
Always Take a Step Back Before You Act

free

monetization:
The Old World of Media Licensing

free

monetization:
The Complex Path to Sale

free

thoughts:
The Shocking State of Newspaper Analytics

free

strategy:
Never Just 'Wrap Up the End!'

free

strategy:
It's Not Relevant News

free

thoughts:
How to Get Baekdal Plus for $1

free

thoughts:
Google Glasses and the Technopanic

free

strategy:
When a Rogue Advertising Company Causes a Social Backlash

free

thoughts:
Goodbye RSS, Please Come Back

free

analytics:
Measure Unique Subscribers

free

analytics:
98% Can't Identify With The Newspaper

free

thoughts:
Let's talk about media trends

free

trends:
TV Commercials versus Digital Advertising

free

trends:
Gawker and The Future Trend of Publishing

free

thoughts:
Unique Features in iPad Apps is Like The Web in 2004

free

strategy:
How Visuals Makes A Story Better

free

strategy:
Can Brands use Facebook Graph Search For Anything?

free

thoughts:
Facebook Graph Search Privacy Woes

free

thoughts:
Be Inspired By Your Past, But Don't Live in It

free

trends:
2013: What To Focus On

free

analytics:
Click Data from Associated Press' Sponsored Tweets

free

monetization:
No, Sponsored Tweets is Not a Revenue Model For Newspapers

free

thoughts:
Baekdal Plus in 2013, Inside Analysis

free

strategy:
The Direct Connection of Tomorrow

free

strategy:
You Have to Be The Creator

free

thoughts:
The Pundits Versus The Analysts

free

thoughts:
Duracell Just Keeps Going, Even During a Hurricane

free

thoughts:
Rethink Government Subsidization of Media

free

thoughts:
Gap Tries to Use Hurricane Sandy For Advertising

free

thoughts:
Publishers, Beware of the iPad Mini

free

trends:
It's a Mobile + Multi World

free

thoughts:
Superman Quits His Job at The Daily Planet

free

trends:
Newspapers Going Digital ... or are They?

free

thoughts:
86% Think Journalists Are Misleading Them

free

thoughts:
Why do you deceive people about privacy?

free

trends:
Is There a Future for Traditional PR?

free

thoughts:
Made with iPhone 5: All Up to You!

free

strategy:
Can you build Social at Scale?

free

thoughts:
MySpace is Back, Baby...

free

thoughts:
iPhone 5, Not an Entirely New Design

free

thoughts:
Forcing Google to Pay For Links to Old Media?

free

thoughts:
Apple is the New Porsche 911

free

thoughts:
Optimizing Your Industry to the Point of Suicide

free

thoughts:
Good Job Apple, You Fucked the World

free

thoughts:
Twitter is Game Over

free

thoughts:
We Never Believed in it Anyway

free

thoughts:
Newspaper Business Model: Wow, I Need More

free

trends:
Ebookifying a Website For Touch Based Devices

free

thoughts:
Dissolving that Print Mentality

free

thoughts:
The Social Backlash Conundrum

free

strategy:
Tapping Into Your Gut Feelings, Your Source of Intuition

free

strategy:
How To Be Local In a Global World

free

thoughts:
Vanity Fair Is Stuck in a World of Formats

free

thoughts:
Retina Displays are Tricky For Publishers

free

strategy:
The Merging Markets of Journalists, Publishers, Agencies, and Brands

free

thoughts:
Apple is Limiting the New Google Chrome for iOS.

free

strategy:
Defining a Market in The Connected World. You Are Not in Kansas Anymore!

free

thoughts:
Will Technology Put Us All Out Of A Job?

free

analytics:
Facebook Promoted Posts; Another Test, Another Puzzle

free

strategy:
What Happens When You Define the Story First?

free

trends:
The Mobile Shift is Already Here

free

thoughts:
Note to Journalist students: Believe!

free

thoughts:
We Need Editors, But Not Gatekeepers

free

strategy:
Facebook EdgeRank, Promoted Posts, And The Connection

free

thoughts:
Debunking The Need For Local Languages

free

strategy:
The Bringer Of News is a Thing Of The Past

free

thoughts:
The Silicon Valley Dance

free

thoughts:
The Facebook IPO - A Classic Game of Hot Potato

free

monetization:
Google Consumer Surveys For Publishers... Really?

free

strategy:
Social Engagement is a Post Conversion Activity

free

thoughts:
Helping the Environment By Making it Worse

free

thoughts:
Top Management's Fear of Long Term Risk

free

thoughts:
Free Yourself From the Office

free

thoughts:
Outsourcing Your Brain To The Cloud

free

monetization:
We Need To Drastically Simplify Payments Online

free

thoughts:
A New Logo Won't Make You Social

free

thoughts:
How to Determine When Laggards Change

free

analytics:
One Million Facebook Likes? So what?

free

thoughts:
Magazines Still Try To Hide The Real Impact of Advertising

free

strategy:
The Story In between The Story

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monetization:
The Frustrating Tale of Convincing People to Pay

free

thoughts:
The Insides of a Caricature

free

thoughts:
The Future of Interactive Glass

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thoughts:
The Tax Madness in the Connected World

free

thoughts:
Columbia Took Catvertising Seriously

free

trends:
People No Longer Decide What Device They Use

free

thoughts:
3D Printing is Starting To Become Mainstream

free

thoughts:
Transparent Employee Meetings

free

thoughts:
BBC Future is Blocking...Itself

free

thoughts:
Newspapers are like Mobile Phones in 2004

free

thoughts:
The New Generation Never Used Cassette Tapes

free

thoughts:
The Future of Publishing by Dorling Kindersley Books

free

thoughts:
AP's Answer For The Future? A new logo!

free

thoughts:
Is a Headline Really that Important for Sharing?

free

thoughts:
Anyone Can Be A Journalist

free

thoughts:
People Are Reluctant to Shop on Social Channels

free

thoughts:
People Already Have News, Now What?

free

thoughts:
StumbleUpon vs. Google Juice

free

thoughts:
Debunking StumbleUpon

free

monetization:
How Much Would You Pay For TV In The Future?

free

trends:
Lies, Damned Lies, and Ebooks

free

thoughts:
The Super-Connected Life - A Simple Example

free

thoughts:
What People Say About Baekdal Plus

free

thoughts:
How To Really Stop SOPA/PIPA

free

strategy:
Cut Cost By Changing and Focusing

free

thoughts:
I Need Your Help

free

thoughts:
R.I.P. Kodak

free

thoughts:
Focus on Relevant Insights in 2012

free

thoughts:
Merry Christmas Everyone

free

thoughts:
Google Translate is Changing Sources

free

thoughts:
Pricing: Music vs. ebooks

free

thoughts:
One Year of Baekdal Plus: What Did You Get?

free

thoughts:
Apple Never Designed the iPad - They Undesigned it

free

thoughts:
Kids Should Have Mobile Phones

free

thoughts:
3 Big Changes to Baekdal

free

strategy:
Reaching Social Media Maturity

free

strategy:
When News Sites Fail Spectacularly

free

thoughts:
Failure at 10%

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thoughts:
"Stop Online Piracy Act" is Stupid, But so are the Arguments Against It

free

strategy:
Social Computing, Interview and story

free

strategy:
The Shift and The Struggle For Control

free

strategy:
Google+ Pages: Start With 50 Posts

free

monetization:
Busted: The 99 Cents Book Failed Miserably

free

thoughts:
Debunking The New York Times Interactive Mirror

free

thoughts:
Wearable Multitouch Interaction Everywhere

free

thoughts:
Book: The Future of Social Commerce - Now for 99 cents!

free

thoughts:
Microsoft's Future Productivity Vision 2011

free

thoughts:
Viral Marketing Cheat Sheet

free

thoughts:
I Would Rather Have Bacon Than Klout

free

thoughts:
Why You Savor The Printed Newspaper

free

thoughts:
You Are Not Smart, According To The Newspapers

free

thoughts:
Buy The Right Tickets to Success

free

thoughts:
Introducing: The Shift, From Print to Digital...and Beyond

free

thoughts:
HP and Conde Nast in a Parallel Universe

free

strategy:
People Don't Care About Your Competitors

free

strategy:
Shopping Inconveniences And Why People Pay

free

strategy:
Print to Digital Is Not A Two-way Street

free

thoughts:
The Apple Live Stream Conundrum

free

thoughts:
Think Better, not Think Different

free

strategy:
Social is More Than Your Brand

free

thoughts:
It's a Magical Life

free

thoughts:
No, Netflix Got it Right

free

thoughts:
How Big is The Blogosphere?

free

thoughts:
Near-Future Trends for 2012

free

strategy:
Infinite Choices and a World Abundance vs. Supply and Demand

free

thoughts:
The Myth of the 99 Cent Book

free

thoughts:
Google Circles Still Not Working

free

thoughts:
Two New Books From Baekdal Plus

free

strategy:
The Community Manager Disconnect

free

analytics:
Tweet Buttons *don't* drive 7x more sharing

free

thoughts:
What is a Violation of Privacy?

free

thoughts:
Privacy, Smivacy. Tracking is not a problem

free

thoughts:
How Much Money? No Way!

free

thoughts:
Do You Believe in What You Believe?

free

thoughts:
Why Are You Doing This again?

free

thoughts:
How Much Should You Spend on Facebook?

free

thoughts:
Bots vs. Real People vs. Blockers

free

strategy:
How Storytelling is Changing

free

thoughts:
New feed for 'What You Need To Know'

free

thoughts:
Inside the Graphics of Baekdal

free

thoughts:
The shift in 2012

free

thoughts:
Trends are about People, not Things

free

strategy:
Competing with Flipboard? Come on!

free

trends:
When is Something Dead?

free

strategy:
250 Words + A Picture

free

analytics:
Debunking The Myth That People Read Less

free

monetization:
When Mobile Payments Make Sense

free

thoughts:
Google+ I am excited

free

thoughts:
Google Stop Kicking Your Fans in the Groins

free

thoughts:
Toyota's Augmented Car

free

trends:
Why Books are Still a Powerful Media

free

thoughts:
The Crap About That 96% Use Facebook

free

thoughts:
How to Fix the Format

free

trends:
Format, you ask? What Format?

free

thoughts:
Creating Awareness about Garbage Cans

free

thoughts:
The Penguin Explorer

free

thoughts:
The Shift - My Next Book

free

thoughts:
Social Commerce Book Introduction

free

thoughts:
Everywhere!

free

trends:
How Ebooks Change Our Lives and Homes

free

strategy:
What Happens When You Don't Change

free

thoughts:
Social Impact - Iceland Bigger Than Global

free

thoughts:
3 Way Street - Illustrating Traffic Problems

free

thoughts:
iPad Usage Behaviors - Think Future Trends

free

thoughts:
Forget Prime Time - The End of Daily Issues

free

thoughts:
Did You Bring It All?

free

thoughts:
Google +1 Button Needs a Social Touch

free

thoughts:
Newspaper Industry in 1973

free

trends:
Print to Digital is only the first step

free

thoughts:
10 Ways to Cultivate Your Community

free

thoughts:
Why Governments Have No Say Over The Internet

free

trends:
Summer 2011 is Digital. Not Online vs. Offline

free

thoughts:
IPad Stand for Your Hammock

free

thoughts:
The Panda Run

free

thoughts:
Twitter, you know, there is this thing called mobile

free

analytics:
Dissecting an Episode of MythBusters

free

thoughts:
Think Value of Content, not Products - Digital Economics

free

thoughts:
A Gawker Redesign Moment

free

strategy:
App vs. Web - Why not both?

free

strategy:
How Should We Define News?

free

thoughts:
Seamless - how iTunes Should Work

free

thoughts:
A Cup of Optimism

free

thoughts:
One Million Thanks!

free

thoughts:
Usable Security - Reply to "Security Now"

free

analytics:
The Cost of a Fan

free

strategy:
The Value of News vs. Cat videos

free

thoughts:
3D without glasses on the iPad

free

strategy:
Strategies for Effective Facebook Wall Posts

free

analytics:
Don't Trust Your Social Referral Data

free

trends:
Goab TV - The future of TV

free

thoughts:
Wall-of-Fame Crowd-sourcing Digital Graffiti

free

thoughts:
Don't trust Infographics based on Compete data

free

thoughts:
Advertising Turns Respectable Newspapers Into Spammers

free

strategy:
The Social Media Bubble Doesn't Change a Thing

free

strategy:
Social Is Like a Freight Train

free

monetization:
Breaking the New York Times Paywall

free

thoughts:
I Have Removed Article Ratings

free

monetization:
Why Single Issue Sale is Wrong

free

trends:
No, Facebook is not Killing Your Website. New user behavior is

free

thoughts:
The NYTimes Paywall and the missing Question

free

thoughts:
Dropmark - Organize and Share

free

thoughts:
You Business Model is Your Idea

free

thoughts:
Apple, Burst The Bubble!

free

thoughts:
Baekdal Plus - Progress Update

free

thoughts:
Why Social? Do You Really Need to Ask?

free

thoughts:
Could You + Repeat Seth's Success?

free

thoughts:
How can I Help You?

free

thoughts:
The CEO Slap-O-Matic

free

monetization:
Let's Create a Real Micro-Payment System

free

thoughts:
Nokia is too afraid to let go of Symbian

free

thoughts:
Why the Nokia/Microsoft Deal is a Big Thing

free

strategy:
Can You Really Outsource Social Media?

free

strategy:
Study: Do Retail Results Justify The Investment?

free

thoughts:
Is The Daily Ready for the Digital World?

free

thoughts:
The Train-wreck called Quora and Why We Don't Need It

free

thoughts:
Apple thy name is Ebenezer Scrooge

free

thoughts:
Free of Charge For Just $199

free

thoughts:
I Love the Cloud

free

thoughts:
The Usability of Passwords - FAQ

free

monetization:
Why The Guardian Pricing Model Is Wrong

free

thoughts:
The Oxford Circus Twitter Frenzy That Never Happened

free

thoughts:
AdiVerse Virtual Footwear Wall

free

thoughts:
The Multi-Channel Web Shop

free

thoughts:
Copyright Theft in Traditional Media

free

strategy:
Product, Purpose, Consistency, and Social - In That Order

free

thoughts:
The Mac App Store, The Good & Bad

free

thoughts:
What the Heck is Baekdal Plus?

free

thoughts:
Microsoft, Forget Windows and the Defensive Business Strategy

free

trends:
The Many Trends of 2011

free

thoughts:
Not Surprisingly, Ebooks Were Huge This Christmas

free

thoughts:
The Best Articles of 2010

free

thoughts:
The Kraken Awakes - Brining Gaming to HTML5

free

thoughts:
Yahoo, Sell Flickr - or set it free!

free

trends:
Newspaper's Future in the Browser

free

thoughts:
Google Ebooks, the Platform

free

thoughts:
News+ From Bonnier, Worth a Look

free

analytics:
What Per Post Impressions on Facebook Really Mean

free

thoughts:
It's The Tiniest Things Sometimes

free

thoughts:
Why Google Don't Understand Social

free

thoughts:
Google isn't a Cable Company, and Other Silly Ideas

free

thoughts:
Social Interaction is Like Exercising

free

thoughts:
Solve the Right Problem, or Buy Earplugs

free

monetization:
What We Can Learn From The Paywalls

free

strategy:
Forget Newspapers; Focus on News Sources

free

thoughts:
Gap's Failure Wasn't the Logo

free

strategy:
Print vs. iPad vs. Web

free

thoughts:
Facebook's New Groups and the Smokescreen

free

strategy:
Biggest Problem for Big Media is Size

free

analytics:
Real Social Data, Please

free

strategy:
Why Media Companies Shouldn't Accept Apple's Subscription Plans

free

thoughts:
Blockbuster is busted - Finally

free

thoughts:
Important Lesson from Today's Twitter Security Failure

free

analytics:
The Real Story Behind McDonald's Foursquare Campaign

free

thoughts:
Social Spamming a Disaster

free

thoughts:
HP Using Social to Create a Social Problem

free

thoughts:
The First TV Running Google Android

free

analytics:
Facebook Users vs. Population = 120%

free

thoughts:
What Facebook Places Really Means to You

free

thoughts:
We Can Save Newspapers by Destroying The Web

free

thoughts:
Does Facebook Places Change Anything?

free

strategy:
Why Traditional Ads Work, and Digital Ads Don't

free

thoughts:
Google and the loss of Net Neutrality

free

trends:
The Future of Foursquare/Gowalla

free

thoughts:
Digital Journalism Study 2010

free

thoughts:
Digital Outperforming Traditional at a Rapid Pace

free

thoughts:
Old Spice's Social Success and Failure

free

trends:
From Distribution To The Link Economy

free

thoughts:
Social, Mobile Internet, Friends and Summer

free

thoughts:
Setting up Baekdal.com for the new Digg 4

free

thoughts:
The End of FLV. Hello h.264

free

thoughts:
Apple: Pay Full Price For an Ebook You Already Bought

free

thoughts:
Gatorade's Social Command Center

free

thoughts:
Compete and The Rumored Death of Digg

free

thoughts:
Mixing Talks With Infographics to Create a Story

free

thoughts:
Social Media, Starting Early And Taking Risks

free

thoughts:
Ads That Really Work

free

thoughts:
Social is a High Maintenance Job

free

thoughts:
Wired's 26% iPad Share

free

analytics:
Incorrect Social Referrer Statistics

free

thoughts:
Reuters Should Go Pro

free

thoughts:
Impressive Foursquare Stats

free

thoughts:
I'm Not Dropping Facebook

free

thoughts:
Social Media Revolution - updated

free

thoughts:
Facebook is Dying - Social is Not

free

thoughts:
Cross-platform - Not a Viable Business Model

free

thoughts:
It's Not Alright To Aid Criminals To Improve Traffic

free

thoughts:
Understanding How To Respond To Change

free

thoughts:
The Real Value of Social Networks is You

free

thoughts:
It’s Always About The Story

free

thoughts:
Penguin Offers a Glimpse of The Future of Ebooks

free

thoughts:
The First Rule of Privacy

free

monetization:
Where’s the Money, Bob?

free

thoughts:
The Apple iPad - Amazing - First Impressions

free

thoughts:
Google Nexus One and Peopletising

free

monetization:
How Newspapers Can Charge for Content

free

thoughts:
Inside Baekdal.com in 2009

free

thoughts:
The Newspaper Tablet Concepts

free

thoughts:
I.D. Magazine Shuts Down, Blames Change

free

trends:
The Future of News, Tablets, and Business Models

free

analytics:
7 Myths of Social Media ROI

free

trends:
The Future of Search is More than Social

free

strategy:
How the Social Web Destroys Traditional Marketing

free

strategy:
What You Should Plan, Do, and Support

free

strategy:
Web Strategy in 2010

free

thoughts:
I am Moving Away from Traditional News

free

analytics:
The Power and Value of a Fan

free

thoughts:
Associated Press is Insane

free

strategy:
How Many Channels Do You Need?

free

thoughts:
What the Heck is Twitter?

free

trends:
What the Heck is Social News?

free

trends:
Is Social Taking over Google?

free

trends:
The Future of Bus Stops

free

thoughts:
Baekdal.com - 5 years...

free

thoughts:
Augmented Reality taken to the Extremes

free

trends:
Where is Everyone?

free

thoughts:
Socializing Baekdal.com

free

thoughts:
Interactive Visualization that Goes With You

free

thoughts:
Sorry, We Lost Our Common Sense (comic)

free

thoughts:
Future Concepts from Microsoft

free

thoughts:
Do we need more domains?

free

thoughts:
Why Facebook, Why?

free

thoughts:
The Blog is Only Partly Dead

free

thoughts:
Ad-Blockers Affects You Too

free

thoughts:
Baekdal.com on Facebook

free

thoughts:
What? No I don't want that

free

trends:
The Future of Epaper

free

thoughts:
Implementing the Future

free

trends:
The Mobile Internet Revolution is here

free

thoughts:
Baekdal.com for iPhone 3G

free

thoughts:
Future Trends on Baekdal.com

free

thoughts:
Fake Blogs are About to Die

free

trends:
Is the Web ready for HD video?

free

thoughts:
Design Inspiration on Baekdal.com

free

thoughts:
Re-shuffling in Progress

free

thoughts:
The Usability of Passwords

free

thoughts:
WEB2DNA in Illustreret Videnskab

free

analytics:
Usable Graphs are Inaccurate Graphs

free

thoughts:
Redesigned - again

free

trends:
Doing Business in Second Life

free

thoughts:
Pay $165 for New York Times Reader

free

thoughts:
One week in: I need new colors

free

thoughts:
Web Trends 2007 for Web Developers

free

thoughts:
ReDesign 2007 – Cranberry Style

free

strategy:
7 tricks to Viral Web Marketing

free

trends:
The Digg of Death

free

thoughts:
Tip for self-editors: Use a Narrator

free

thoughts:
WEB2DNA - the art project

free

thoughts:
Introducing: WEB2RSS

free

thoughts:
The Battle Between Usability and User-Experience

free

thoughts:
Efficient Usability Analyzer

free

thoughts:
Change Management

free

thoughts:
The Medium-sized Model

free

thoughts:
The Day-by-day Model

free

thoughts:
The Change Management Process

free

thoughts:
The Complex Model

free

thoughts:
Company Change

free

thoughts:
The Quick Model

free

thoughts:
The Light Model

free

trends:
New York Times Reader for Vista

free

strategy:
Audio Book Usability - with Guidelines

free

thoughts:
Computing by Voice

free

thoughts:
Guess-the-Google

free

thoughts:
True Websites Statistics

free

thoughts:
Jef Raskin dies at 61

free

thoughts:
Ethics People - It Matters!

free

thoughts:
News Feed with Style

free

thoughts:
News feeds, the Future of Newsletters

free

thoughts:
Misleading Statistics