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Baekdal is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.

Baekdal is offered at three tiers. Baekdal/Basic, a free newsletter about media news and trends. Baekdal/Plus, a weekly newsletter for journalists, editors, and audience development managers. And finally, Baekdal/Executive, our full in-depth media reports helping editors-in-chief and executives define their publications better.
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—   monetization   —

executive

monetization:
Guide to magazines doing advertising behind a paywall

executive

monetization:
How to design a cheaper news product?

executive

monetization:
In-depth media analysis: What should we do with media bundles?

executive

monetization:
Don't sell magazines. Sell what is in them

executive

monetization:
Why advertising and subscriptions are so hard to mix, but not impossible

executive

monetization:
How much should a newspaper or magazine cost? It's not the price that defines it

executive

monetization:
A guide to 'delayed subscription' models

executive

monetization:
Paid-for strategies: Defining what people pay for

executive

monetization:
Why do Norwegian newspapers perform so much better than the industry average?

executive

monetization:
What will happen to publishers after COVID-19?

free

monetization:
Read the room. Why publishers' call to advertisers is misguided

executive

monetization:
Why is it important that we do not give news away for free during a crisis?

executive

monetization:
Premium Podcast Monetization Strategies Explained

executive

monetization:
The difference between advertising and charity ... and supporting the news

free

monetization:
The problem with the $4.7 billion that News Media Alliance say Google makes from News

executive

monetization:
A look at The Correspondent's Crowdfunding Campaign

executive

monetization:
The Path to Lifetime Value for Publishers

executive

monetization:
Publishers, Ecommerce and Affiliate Revenue: the Guide

free

monetization:
The Updated (and scary) Circulation and Revenue Figures for Newspapers

executive

monetization:
Metered, Hybrid, Closed, Donated? What Paywall Works the Best?

executive

monetization:
A Guide to Pricing Strategies for a Sport Site

executive

monetization:
The Digital Publishers' Guide to Growth

executive

monetization:
The Problem with Digital Economics is that the Potential is Different

executive

monetization:
What is the Best Monetization / Subscription Model?

executive

monetization:
Publishers and Micropayments. We Completely Miss the Point

free

monetization:
Forget Spotify for News. Let's Fix the Real Problem

executive

monetization:
Monetizing News: Where is the Money?

free

monetization:
The Amazing Google And The Not So Amazing Ads

executive

monetization:
A Smarter And Better Way To Think About Native Advertising

executive

monetization:
Ad-Blockers Are A Distraction From The Larger Issue

executive

monetization:
In-Depth Analysis Of The All-Access Model For News

executive

monetization:
The Platforms for Tidal, Spotify, Netflix, News and Magazines

executive

monetization:
The Many Business Models of News

executive

monetization:
The Economics of Individual Media

free

monetization:
When Done Right, In-App Purchases can be Based on Trust

free

monetization:
Native Advertising, SEO and Google

executive

monetization:
Native Advertising in 2014

free

monetization:
The Two Discounts That Works

free

monetization:
Projected Advertising Spending: Online vs Traditional

free

monetization:
Sales vs Traffic vs Intent

executive

monetization:
Rethink Your Ecommerce Strategy

executive

monetization:
The Future of Digital Payments

free

monetization:
The Old World of Media Licensing

free

monetization:
The Complex Path to Sale

executive

monetization:
The Culture of Free and The Future of Google

executive

monetization:
Someone Has To Pay, Right? The Business Models after Print

executive

monetization:
ROI For Brands, The No Bullshit Way

executive

monetization:
Return on Investment for Nonprofits, The No-nonsense way

free

monetization:
No, Sponsored Tweets is Not a Revenue Model For Newspapers

executive

monetization:
The Future of Paywalls

executive

monetization:
Calculating the Return on Investment of Your Advertising Campaign

executive

monetization:
The Trends vs Paid-for Content

free

monetization:
Google Consumer Surveys For Publishers... Really?

free

monetization:
We Need To Drastically Simplify Payments Online

free

monetization:
The Frustrating Tale of Convincing People to Pay

free

monetization:
How Much Would You Pay For TV In The Future?

executive

monetization:
The Future of Active Advertising

executive

monetization:
The Non-Future of Advertising

free

monetization:
Busted: The 99 Cents Book Failed Miserably

executive

monetization:
The 2012 Marketing Budget Guide

free

monetization:
When Mobile Payments Make Sense

free

monetization:
Breaking the New York Times Paywall

free

monetization:
Why Single Issue Sale is Wrong

free

monetization:
Let's Create a Real Micro-Payment System

free

monetization:
Why The Guardian Pricing Model Is Wrong

executive

monetization:
The Return of Investment of Social Media

executive

monetization:
The Future of Marketing Budgets

executive

monetization:
The Day Advertising Died

executive

monetization:
Forget The Paywalls Build Shareable Paygates

free

monetization:
What We Can Learn From The Paywalls

executive

monetization:
The Digital Renting Business is Fundamentally Flawed

executive

monetization:
The Digital Content Business Model

free

monetization:
Where’s the Money, Bob?

free

monetization:
How Newspapers Can Charge for Content
 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé