Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - September 2022

In-depth media analysis: What should we do with media bundles?

One thing that comes up again and again in the media industry is the question of bundling media subscriptions. Is this a good idea? Does it work? Does it get people to subscribe more ... or less? Does it create problems?

In this 22-page Plus article, we are going to take a deep-dive into this question and explore why this topic is so incredibly difficult to figure out.

Why are we even talking about bundling?

There are generally two reasons why publishers start to talk about bundling, and both of them (obviously) have to do with growth.

The first reason is a sad one. This is when publishers have been trying to grow directly, meaning they have been trying to get people to subscribe just to them, but it isn't working. People don't convert, there is no real growth, and so the publishers get desperate.

The solution, they think, is to then bundle their publication with something else, in the hopes that the combined volume will convince all these non-subscribers to convert anyway.

There are variations within this, of course, but this is the core of it. Publishers not being able to sell subscriptions directly.

 
This 22 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$12
MONTH
Subscribe
for just...
$120
YEAR
You get two months for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   monetization   —

plus

monetization:
In-depth media analysis: What should we do with media bundles?

plus

monetization:
Don't sell magazines. Sell what is in them

plus

monetization:
Why advertising and subscriptions are so hard to mix, but not impossible

plus

monetization:
How much should a newspaper or magazine cost? It's not the price that defines it

plus

monetization:
A guide to 'delayed subscription' models

plus

monetization:
Paid-for strategies: Defining what people pay for