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Executive Report - By Thomas Baekdal - September 2018

Publishers, Ecommerce and Affiliate Revenue: the Guide

Ecommerce and affiliated revenue are generating a bigger and bigger slice of publishers' revenue portfolio, but it's not an easy thing to do... especially if you want to ensure the right mix of objectivity and trust, while also commanding the highest form of revenue.

Add to this the problem that many publishers choose the wrong ecommerce strategy, which leads to some initial growth before getting stuck with a lower-end outcome further down the line.

So, in this 32-page guide, I'm going to take you through all the things that you should think about when defining your ecommerce strategy, and how to measure it so that you end up with the right revenue potential.

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One of the big problems that I often see with publishers is that they approach ecommerce and affiliate revenue as just another random thing to add to their sites.

In other words, their strategy and focus seems to be to place a bunch of random products on their sites, in order to drive exposure to affiliated links, from which they then earn a bit of revenue.

The problem of course, is that, this is the lowest form of ecommerce you can have, and while at first it seems to work, over time, the potential very quickly tapers off. Suddenly it's not that exciting anymore.

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What is Baekdal?

Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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