Subscribe
for just...
plus
Measuring ROI is going to be the biggest trend of 2013, and in this two part series, I'm going to make this very simple for you to do right. This first part is all about non-profits, because it's a way to encourage you to think about the real objective, rather than the money.
The problem is that many seem to have no clue as to what real ROI actually is, nor what to measure, nor what objectives to set, nor the actual cost of doing it. Marketing managers still don't understand that measuring ROI is both extremely simple, and very easy to do. There is no mystery to it.
In this article I'm going to simplify things for you in an extreme way, and give an approach to measuring real ROI in the easiest and the most no-nonsense way possible. An approach that anyone can do, whether you are an intern or a community manager with a business degree.
Then next week we are going to look at the same thing, just from the perspective of for-profit brands, who are all about maximizing revenue and profit.
The Concept
To make really simple, I'm going to setup a scenario of a non-profit that aims to give as many homeless people a sleeping bag/jacket for the winter months. That's a beautiful goal.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Why do people pay for media? Let's map it out.
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Many newspapers have opened up their paywalls because of the pandemic. But this is a bad idea.
Free for subscribers
...or full access for $9
The market for podcasts is growing, but we still haven't found a good way to do premium podcasts
Free for subscribers
...or full access for $9
taxing advertising will not give publishers more money.
Free for subscribers
...or full access for $9
A deep dive into the data behind The Correspondent's crowdfunding campaign.
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Let's take a deep dive into the complex world of paywalls.
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
free
plus
plus