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Social media analytics is really not that hard. You only need five data points to get started; Products sold, number of customers, revenue, profit, and points of origin.
Many people think that if they have 10,000 followers each tweet will reach 10,000 people. As I wrote in "How To Create a Social Release Plan" that isn't the case. You are only going to reach the people who happen to be watching Twitter within the first hour of a tweet being posted.
In this article, I will explore two key questions. What actually happens when you post a tweet, and how you can use that to calculate real return of investment.
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
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