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Baekdal is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.

Baekdal is offered at three tiers. Baekdal/Basic, a free newsletter about media news and trends. Baekdal/Plus, a weekly newsletter for journalists, editors, and audience development managers. And finally, Baekdal/Executive, our full in-depth media reports helping editors-in-chief and executives define their publications better.
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—   newsletter   —

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newsletter:
The opinion, speculations, and reaction crisis

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newsletter:
The impossible AI debate...

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newsletter:
Human vs non-human journalism

executive

newsletter:
New strategy guide: On-demand vs time-based moments, and how they define publishers

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newsletter:
Two different worlds of new digital media, one failing doesn't mean anything

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newsletter:
Ranking the value you create for your audience

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newsletter:
The misinformation that doesn't do anything

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newsletter:
Trust and relevance is the same problem

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newsletter:
The switcher generation that will define your future subscription revenue

executive

newsletter:
New Baekdal/Executive guide: How to set up and structure a dynamic paywall

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newsletter:
I'm not impressed with large-scale AIs, but I am impressed with the smaller ones

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newsletter:
A media analyst's post-mortem of BuzzFeed News

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How the journalistic focus can either help or undermine audience loyalty

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newsletter:
Facebook user sentiment vs publishers

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newsletter:
Is Substack failing?

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Baekdal/Plus has changed ... wait what?!?

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How bad would it be to have a worldwide drop in cognitive ability of 20%?

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Why is ePaper growing?

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newsletter:
The problems with password sharing

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newsletter:
What happens when you ask an AI to do media analysis?

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Operational security and the dangers of online sharing for journalists

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newsletter:
How to think about AI for publishers, and the end of the million views

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newsletter:
How CNET shot themselves in their AI foot

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newsletter:
The loss of a journalist and the year ahead (2023) for publishers

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newsletter:
A media analyst's New Year's Resolutions for publishers

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The media in 2023, and advertising in 10 years

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newsletter:
How to create a cheaper newspaper, and let's talk about the attention imbalance

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newsletter:
When things change, so must how we report about it

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newsletter:
Trust in news is about more than the news

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newsletter:
Addressing news avoidance will help you fix the entire audience flow

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newsletter:
The thing about Twitter ... and let's talk about why publishers always end up doing the same

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newsletter:
Don't bet on the platforms

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Analysis: The election drama...

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When the news create the story

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newsletter:
Trusted newspapers lose trust when optimizing for traffic

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newsletter:
Magazines need to sell what's in them, not the magazine itself

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newsletter:
What we can learn from covering the hole in the ozone layer in the 1970s-1980s

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newsletter:
Getting people to love journalism again

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newsletter:
We need to innovate the journalistic format + some words about data

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newsletter:
15% say they pay for news, so how do we create news for the 85%?

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newsletter:
Abortion and privacy is everyone's problem

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Let's talk about news avoidance (again)

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newsletter:
The 1% climate coverage problem, and the double standard of journalistic focus

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newsletter:
A media analyst's perspective on referendum coverage

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newsletter:
Preventive journalism, the confused public, and what we (the press) need to change before the next pandemic

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newsletter:
Analysis: Polarized climate coverage

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newsletter:
What really is relevancy?

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newsletter:
Publishers need to design a better "welcome experience"

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newsletter:
Lifetime values are critical to subscription success

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newsletter:
What makes news relevant, interesting, and useful?

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newsletter:
What makes publishers successful? And let's talk about the dip

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newsletter:
Advertising during a war ... it's complicated

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newsletter:
We are very far away from the subscription limit

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newsletter:
The problem with 'just-live-with-it' journalism, and what's transactional publishing?

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newsletter:
What paywall models work, and for what? And are we still informing people?

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newsletter:
The media and audience trends to focus on in 2022

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newsletter:
How do we define the best content?

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newsletter:
Most newspapers struggle with niches, but a niche is not only a topic

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newsletter:
How newsrooms should think about trust. And let's talk about social media studies

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newsletter:
Revisiting editorial analytics, and the metric that illustrates why publishers should focus less on social distribution

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newsletter:
Paywall strategies that are 'known to work'. And COP26 is over. Now the real journalism begins

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newsletter:
Climate coverage needs action, not discussion

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newsletter:
Reality check for independent publishers, and how the culture of the press undermined climate action

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newsletter:
Publisher standards. Tons of studies. And let's define your competitors

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newsletter:
We need to get news off Facebook, and we need to talk about mental health

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newsletter:
How 9/11 showed us the media trends we still see today, and let's talk about read-rates

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newsletter:
Let's talk pricing strategies, and why the media is still bad at selling itself

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newsletter:
Analysis of the Facebook top viewed content report

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newsletter:
Different stories require very different forms of journalism

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newsletter:
Your traffic growth should always be based on your highest point of value

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newsletter:
Changing the way we cover climate change, Spotify payments to artists, and vacation time

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newsletter:
Holding the press to account, mental health, and a news app that helps people understand the news?

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newsletter:
The future of health publishing. And please stop talking about newsroom neutrality

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newsletter:
The reality distortion field we put ourselves in, future of event trends, and Apple blocking open rates

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newsletter:
What if virtual events weren't events at all?

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newsletter:
How could we define journalism as a service?

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newsletter:
Churn after COVID, defining privacy, news in abundance

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newsletter:
Publishers need to shift entirely to first-party data. Good and bad reader experiences

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newsletter:
A guide to listening to your audience, and let's talk about Google's no-cookies

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newsletter:
Did newspapers in the past control all advertising, and does that even matter?

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newsletter:
A guide to delayed subscription models, and what is up with Twitter subscriptions?

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newsletter:
When should the media be paid?

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newsletter:
A lesson in data reporting when reporting about COVID-19

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newsletter:
The paid-for scorecard, tracking diversity, and representation

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newsletter:
The nightmare is over... Onward!

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newsletter:
What is stopping women from leading the way in independent media? And let's talk about last week in the US

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newsletter:
The most important New Year's Resolutions for the Media Industry

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newsletter:
How Norwegian newspapers can convince 42% of the public to pay, and what is journalism?

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newsletter:
What I learned after 10 years as a media analyst

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newsletter:
How to improve events in 2021 for publishers and speakers

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newsletter:
Analytics for small independent publishers, and Operation: Save Christmas

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newsletter:
Adversarial journalism, conspiracies, impact of journalism, and the future

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newsletter:
What tactics should independent journalists focus on, and more...

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newsletter:
More about independent journalism, revenue models, and professionalism

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newsletter:
All about new publishers building new things

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newsletter:
The problem with newspaper jobs, and how we get polls wrong

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newsletter:
If we want to fix ad tech and privacy, 2020 is the year to do it

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newsletter:
2021 and forward: What is the future of events for publishers?

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newsletter:
How publishers should organize working remotely, and what about Facebook and Google?

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newsletter:
Analysis of media coverage of the #BlackLivesMatter protest, and let's talk about bias

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newsletter:
Now is the time to start a new magazine, and churn for streaming channels

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newsletter:
The winner-take-all effect in the media, all-access news, and more

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newsletter:
The news fatigue is growing around COVID-19

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newsletter:
Publishers after COVID, and what about publisher workflows?

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newsletter:
Retention and focus is going to be key after summer, and publishers need to talk to brands differently

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newsletter:
News should not be free during a crisis, and the power of indexed time

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newsletter:
Audience engagement, and a whole lot of things related to COVID-19 for publishers

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newsletter:
Is climate change coverage worth it? And the problem with covering COVID-19

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newsletter:
How publishers should think about personalization; and what is up with The Buffalo News?

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newsletter:
How to measure what articles to cut; Monetizing BuzzFeed News

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newsletter:
Age verification for news sites; Bloomberg going green

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newsletter:
The problem with ad targeting, GDPR compliance, and who is in the streaming war?

free

newsletter:
Entrepreneurial journalism, media and taxes, the language problem... and more

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newsletter:
It's a magical world ...let's go exploring

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newsletter:
The macro trends for 2020 and the decade ahead ...and more

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newsletter:
The low attention span of news readers, and a guide to trust

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newsletter:
COPPA, CCPA, GDPR ... We are moving into a new future. And let's talk studies

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newsletter:
Publishers dealing with a market of abundance; Closing print vs online

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newsletter:
The original cookie specification didn't allow ad tracking; Let's talk about political advertising

free

newsletter:
The interesting world of unit economics, the thing about Facebook News Tab, and more.

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newsletter:
The trends that define modern magazines; Black hat publishers, and more

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newsletter:
Be very careful around studies that try to identify a cause

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newsletter:
What we need to do to fix premium podcasts, and let's talk about the Guardian

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newsletter:
Why news works better in some countries; Let's talk average news ... and more

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newsletter:
Advertising and News. The problem with ad tech. EU vs 3D Secure

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newsletter:
Why just one newspaper; Twitter Trends not trending, and what about change?

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newsletter:
Link-Jacking, Incognito mode, and The Athletic

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newsletter:
On-Demand news, measuring data and not people, and TikTok vs YouTube

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newsletter:
Much more about robot journalism

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newsletter:
The fight between Google and Publishers, and Tasty's success as a brand

free

newsletter:
That $4.7 billion number from News Media Alliance is not real

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newsletter:
A deep look into how Zetland operates and Blendle drops single-pay

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newsletter:
The future of slow news, and how to respond to people saying your content is too expensive

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newsletter:
The market strategy for audio, and the problem with TV ratings

free

newsletter:
In-market vs out-of-market, developing election tools

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newsletter:
The problem with news-avoidance, what about the Guardian model, and more

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newsletter:
The future of Disney+ and a study about gender bias in kids

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newsletter:
How Bounty's £400,000 privacy fine also impacts publishers. And More about machine learning and publishers

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newsletter:
Focusing your audience analytics on time, and let's talk about the Correspondent

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newsletter:
Redefining Election Coverage and the trouble with bundles

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newsletter:
Thinking about the Trust Project and smarter analytics

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newsletter:
Being ready to go with a flip of a switch and the challenge with multiple markets for publishers

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newsletter:
Indoor Climate in Newsrooms, Ad transparency, and the Future of Interactive TV

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newsletter:
The path to relevance, machine learning, and the problem with short-termism

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newsletter:
The Most Important Trends for the Next Five Years, Being Connected, and more

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newsletter:
A much closer look at The Correspondent's campaign, old people and media, and more.

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newsletter:
Focus on evergreen content, Mother Jones' Facebook Decline, and Mic vs Digital

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newsletter:
Making reviews work, raising money, and a look at how many actually pay

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newsletter:
The problem with Newspaper startups and Kickstarter

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newsletter:
Publishers and profitability

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newsletter:
Print to Digital and what is happening with Trump and Front Pages?

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newsletter:
How do we save the lost generation? (and more)

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newsletter:
Publishers doing Ecommerce, EU Copyright, and Factfulness

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newsletter:
The path to growth has changed

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newsletter:
Startups, local newspapers, and elections

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newsletter:
The Thing About Facebook's Privacy Fine, and more

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newsletter:
The Thing About Facebook Ad Transparency, and more

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newsletter:
Podcasting, Curation, and a Look at Circulation Data

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newsletter:
The problem with unlimited access models. And more about GDPR and bots

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newsletter:
Newsletters and GDPR?

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newsletter:
GDPR is now one month away

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newsletter:
Let's have a serious discussion about trust, focus, and objectivity

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newsletter:
Paywalls, Publishers and Facebook Watch

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newsletter:
What is the step up from low-intent mediocrity?

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newsletter:
Advertising Must Be About More Than Views

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newsletter:
The Challenge of 'Owning' Our Distribution

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newsletter:
Get smarter about the newsletters you subscribe to

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newsletter:
Parse.ly Trends and Snackable News

free

newsletter:
10,000 journalists for 2 years to work on just one story?

free

newsletter:
Audience Perspectives on Low Trust in the Media

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newsletter:
Attention means so little that we have stopped caring

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newsletter:
Publishers Need to Fix the Gender Problem

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newsletter:
13 things Mary Hamilton learned from six years at the Guardian

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newsletter:
Top tasks versus tiny tasks
 
 

The Baekdal/Basic Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé