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In this edition: How the journalistic focus can either help or undermine audience loyalty.
Welcome to the 2nd edition of the Baekdal/Plus newsletters. As I wrote about earlier (previous newsletters), there are now three tiers of baekdal.com. The Baekdal/Basic tier, which focuses on news, and quick trends/analysis. The Baekdal/Plus newsletter (what you are reading now), for journalists, editors, and audience engagement people. And finally, Baekdal/Executive, with our high-end executive reports.
Both Baekdal/Basic and Baekdal/Plus will come out weekly, while Baekdal/Executive will come out as specific reports, published about 20 times per year.
But in this edition, let's talk about audience loyalty:
If there is one thing that characterizes how people feel about the value of journalism that we do, it's how our work impacts the world around us. In the old days (and for the older generations), this didn't really matter. Journalists and newspapers existed to report the news, and the older generation didn't think about whether that journalism did anything. They bought a newspaper to get informed, and that was it.
However, when we look at the younger generations, we see a very different attitude to the value of journalism. They live in a world where news is everywhere all the time, and so just "getting the news" is no longer seen as a valuable part of journalism. Instead, the younger generations perceive the value of our journalism in terms of what it achieved.
Think about how massive a difference that is. This shift from "just reporting" to "having an impact".
This Baekdal/Plus article can be accessed by either subscribing to Baekdal/Plus or Baekdal/Executive (which also gives you full access to our executive reports)
Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.
Baekdal comes in three tiers:
Free weekly newsletters for media professionals, focusing on news, trends, and quick insights.
Weekly media insights and analysis for journalists, editors, and business managers, helping you focus and optimize your newsroom and audience engagement.
In-depth media reports for editors-in-chief, executives, and other decision makers, helping you understand the future of media, trends, patterns, monetization, data, and strategies.
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Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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