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One of the most important studies in the media world is the annual Digital News Report from Reuters Institute. And, the latest issue (2022) was published last week.
Like always, there are good things and bad things. But one thing that really stood out was that we had a big crisis on our hands in the media industry.
If you think about our industry, we have been through a lot over the past two decades. We have had an attention crisis, a financial crisis, a format crisis, and a relevance crisis.
Each of these had a negative impact on the industry, but we have worked to fix them. The best newspapers today have fixed the attention problem, their subscriptions are growing, they're profitable, they are no longer stuck with print ... and, well... we still have a relevance problem.
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Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
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