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I'm a media analyst, and that means I love playing with data to see what patterns emerge. How can I combine or compare different data points?
In a previous newsletter, I talked about how useful this is when looking at lifetime value, and how that helps you focus better on what is really important. But, another really important data point is 'churn'. So, let's play with that and see if there are other ways of defining that.
First of all, we have the traditional definition of a churn rate. This should be really simple, but one curious thing is that publishers don't always define this the same way. This often makes it difficult to compare churn across publishers.
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Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
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