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I recently came across a wonderful video from VOX, talking about how we, in the late-1980s, managed to fix the problem with the growing hole in the ozone layer, and how that effort and focus has led to the problem being solved. We still have a depleted ozone layer today, but it is much better than it was, and it's expected to fully recover in another 20 years (40 years ahead of schedule).
It's a wonderful video, but it's also a very important illustration about how we need to do the same, but with climate change.
What I really like about the video is how they explain the "three Ps" that helped to get the public focused. These were that the problem was "Personal" (you will get skin cancer if we don't fix this); that it was "Perceptible" (we could clearly measure it), and that the solution was "Practical" (stop using the things that cause the pollution).
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Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.
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