I just published a new report for Baekdal/Executive subscribers. It's a guide for how to define and structure dynamic paywalls.
Dynamic paywalls have been a mystery for many years. In most early studies from 5 to 10 years ago, the potential for dynamic paywalls was promising, but the reality was often that publishers didn't really see a difference worth the investment. But now this has started to change, and more and more publishers are reporting that having a dynamic paywall has become a vital element of their subscription strategy.
So, in this latest Baekdal/Executive guide, I go through all the elements that you need to think about when setting something like this, and also why it's important to consider what happens after people subscribe as well.
So take a look at: Guide: how to define and structure dynamic paywalls
You probably already know this, but Baekdal/Plus changed about a month ago. Previously, I had my free newsletter and my premium articles, but now I have expanded that focus into three tiers.
And the way this works is that all the higher tiers also have full access to all the lower tiers. So as a Baekdal/Executive subscriber, you automatically also get Baekdal/Plus and Baekdal/Basic.
But wait, you say? Why are you a Baekdal/Executive subscriber? You might have originally subscribed to Baekdal/Plus (which used to be the highest tier).
Well, the way this works is that all the old legacy Plus accounts have automatically been updated to the new Baekdal/Executive (for the same price as before).
Another thing that has also changed is that Baekdal/Executive now has a sharper focus. Previously, Baekdal/Plus was mostly for executives, but it sometimes ventured into other areas that weren't as relevant for that level. Now, this problem has been solved, so Baekdal/Executive is about those high-level strategies, trends, and concerns that will define your companies and markets.
Everything else is the same. While both Baekdal/Basic and Baekdal/Plus are weekly newsletters, Baekdal/Executive is published in the form of reports or guides (like the one above), of which there are about 20 of these published per year. This means there is a gap of about 2 to 3 weeks between each one. There is a lot of analysis that goes into each report, and takes time to do all that work for you.
Anyway, I hope like this new focus and the better value and focused it provides overall
This Baekdal/Executive article can only accessed bysubscribing to Baekdal/Executive (which also gives you full access to our full archieve of executive reports)
Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.
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