plus
Welcome back to the Baekdal Plus newsletter. This edition is about elections, not any particular election, but the focus on election coverage.
This is going to be the most exciting and dramatic election in years
I have been a media analyst for about 12 years now, and during this time, we have had many elections. I'm not just talking about the elections in my country, but in every country. We have had elections in the UK, the US, France, Germany, Sweden, the Netherlands, Belgium, Australia ... in fact, everywhere (every few years).
But, when you work as a media analyst, one thing that quickly becomes clear is that we, as the press, don't really cover it that well. Sure, we spend an enormous amount of time covering it, publishing 1000s of articles, but there are a number of key problems that repeat every time.
This Baekdal/Plus article can be accessed by either subscribing to Baekdal/Plus or Baekdal/Executive (which also gives you full access to our executive reports)
Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.
Baekdal comes in three tiers:
Free weekly newsletters for media professionals, focusing on news, trends, and quick insights.
Weekly media insights and analysis for journalists, editors, and business managers, helping you focus and optimize your newsroom and audience engagement.
In-depth media reports for editors-in-chief, executives, and other decision makers, helping you understand the future of media, trends, patterns, monetization, data, and strategies.
What happens to the future of news if everything just becomes an opinion?
Free for subscribers
AIs are just doing what we are doing.
Free for subscribers
The more we use automated tools, the more important it becomes to also create 'originals'
Free for subscribers
Free for subscribers
The real world of digital media is doing just fine.
Free for subscribers
Free for subscribers
A tweet with 10 views doesn't reach anyone.
Free for subscribers
Lack of relevance also means lack of trust
Free for subscribers
Young people will cancel and come back later... if you let them
Free for subscribers
Free for subscribers
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
free
plus
executive
free
plus