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I got a question the other day from an editor in Germany, who pointed me towards a new study that showed that ePaper was growing (as reported by Twipe), and he simply asked me why that is, and also what my reaction to this is as a media analyst.
So, yeah... let's talk about this.
As a media analyst, ePaper has been a constant frustration ever since it started. It's a format that came into existence back when publishers were struggling to convert from print to digital, and it was used as a kind of delaying tactic, or perhaps a mitigation tactic, to not really become truly digital.
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Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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