plus
We have talked about the problem with trust in the news so many times in the past. In fact, this has been an ongoing topic for as long as I can remember. I wrote the first article about trust in the news more than a decade ago.
You would think with this as a focus for so long, the media industry would do more about it. And yet, we see the opposite. As Reuters Institute put it:
Trust in news is declining, and is lowest in the United States. On average, 42% of people said they trust most news most of the time; that figure has fallen in almost half the countries in the report and risen in seven.
Large numbers of people see the media as subject to undue political influence, and only a small minority believe most news organizations put what's best for society ahead of their own commercial interest.
We see this in so many different studies, here is another one from PEW. And, the problem isn't just that many people say that they don't trust the news. It's also that their trust has become very polarized, with people saying that they trust some news sources while distrusting others.
This Baekdal/Plus article can be accessed by either subscribing to Baekdal/Plus or Baekdal/Executive (which also gives you full access to our executive reports)
Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.
Baekdal comes in three tiers:
Free weekly newsletters for media professionals, focusing on news, trends, and quick insights.
Weekly media insights and analysis for journalists, editors, and business managers, helping you focus and optimize your newsroom and audience engagement.
In-depth media reports for editors-in-chief, executives, and other decision makers, helping you understand the future of media, trends, patterns, monetization, data, and strategies.
What happens to the future of news if everything just becomes an opinion?
Free for subscribers
AIs are just doing what we are doing.
Free for subscribers
The more we use automated tools, the more important it becomes to also create 'originals'
Free for subscribers
Free for subscribers
The real world of digital media is doing just fine.
Free for subscribers
Free for subscribers
A tweet with 10 views doesn't reach anyone.
Free for subscribers
Lack of relevance also means lack of trust
Free for subscribers
Young people will cancel and come back later... if you let them
Free for subscribers
Free for subscribers
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
free
plus
executive
free
plus