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By Thomas Baekdal - April 2011

What You Need To Know Today (Apr/5)

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

Most of the slides presented at the IA Summit 2011 all in one place:http://slidesha.re/ekbW6I

The difference between blueberries and apples: http://j.mp/gQmVoT - are you in the "apple" or the "blueberry" business?

F-commerce store roundup: 32 notable big brand Facebook stores [screenshots]: http://j.mp/idVUsR (follow up on yesterday's F-commerce statistics roundup: Facebook commerce by the numbers)

Twitter to Offer Brand Pages Like Facebook's, Report Says http://rww.to/ePenGW

Whining isn't winning: http://j.mp/hLOZTg

Apple is getting desperate with iAds. Apple Finally Figures Out A Way To Get An iAd In My Face: An iAd App

How to write on a Nordstrom window with Microsoft's Kinect. Kinect is moving into the augmented reality space.

 

Newspapers and Social Media: Still Not Really Getting It.

Decline, plateau, decline: New data on The Daily suggests a social media decline and a tough road ahead.

Facebook Reaches Out to Journalists With Page, Workshops.

To Reach Mom, Go Mobile.

PR's Biggest Mistake When Working With Influencers.

Social marketing gaining prominence in companies' plans.

Aventures Digitales: The quiet death of journalism at the hand of "content strategy".

Why Content Marketing Fails.

How a LinkedIn title created a qualified lead.

How Threadless Spins Gold on Twitter, Facebook.

And finally, Why You Should Quit the Internet.

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

 
 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

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