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By Thomas Baekdal - April 2011

What You Need To Know Today (Apr/7)

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

Amazing amount of misleading studies this week:

Less than 1% of Web Site Visits Come from Social Media: http://j.mp/hzZHqY - but it is the wrong thing to measure. It is not a goal to get people to come to your website.

The Demise Of Social Media And The Return Of Mass Media: http://j.mp/fLEi5B <= But he is looking at the wrong things!

Strategies for effective Facebook wall post: http://j.mp/ep5Spa - but they too are making the wrong conclusions.

I will post articles about the two studies tomorrow, and explain why they are wrong. So stay tuned.

--

Publishers, take not of this: Timbuktu Kids - introducing the first iPad magazine for children.

 

DOJ To Congress: We Shouldn't Need A Warrant To Snoop Through Gmail http://cnt.to/nYa

Check out the companies incubated at Dave McClure's 500 Startups http://bit.ly/fm4FHE

@avinash says: "I love the new blogger mosaic view": http://goo.gl/NG6vF Easy navigation, adjusts to browser size & more. I agree!

Aventures Digitales: The quiet death of journalism at the hand of "content strategy"

Social Business vs. Social Marketing: Understanding the fight over "content".

What % of people are creative in the general world population? http://goo.gl/96DOp

Will Facebook Ever Be an E-Commerce Powerhouse?

Seth Godin on, "Perfect vs. interesting."

Can Rob Kalin Scale Etsy?

Google Plans to Organize Youtube Around 'Channels,' Fund Original Content as TV and Web Converge.

Following Problems with Profile to Business Page Migrations, Facebook Introduces Appeals Process.

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

 
 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
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