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By Thomas Baekdal - February 2011

What You Need To Know Today (Feb/15)

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

Customer Satisfaction with E-Commerce Stalls (slightly) According to American Customer Satisfaction Index.

Facebook introduces the Facebook phones: A Better Mobile Experience:http://j.mp/eONto8 - BTW: odd place to put a FB button

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Apple reveals it subscription plan. Apple's official press release about their subscription plan: http://j.mp/hD2mg9 - reactions: Apple reveals subscription plan: Publishers who want to sell subs also have to double down in iTunes store http://nie.mn/eWQxQb ... and more: http://j.mp/hgvsdK

My reaction to this is made clear in "Why Media Companies Shouldn't Accept Apple's Subscription Plans" - http://bit.ly/caUYpz - and in "Apple thy name is Ebenezer Scrooge" - http://bit.ly/fKnvTe

Best tweet

USPS just told me it will now keep 30% of whatever I pay for magazine subscriptions it delivers :) RT @dannysullivan

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AT&T CEO: Apps should run on many devices: http://j.mp/gBDgbH

You purchase an app for one operating system, and if you want it on another device or platform, you have to buy it again," Stephenson said in a keynote speech at the world's largest mobile-phone trade show in Barcelona, Spain. "That's not how our customers expect to experience this environment.

The Complete List of Facebook Social Ad formats for 2011: http://j.mp/fc2DdO

How should a young company approach social media marketing?

Kick Your Competitor's Ass. Good article by Geoff Livingston.

Do brands respond enough on their wall? Would love to see the correlation to sale, but they are just looking at responses.

Want to get completely list of all the different ways to advertise on Facebook? Here you go: The Complete List of Facebook Social Ads for 2011.

And in case you want to get into a more intellectual mode (read: when someone explains something using really complicated words, but at the time is very interesting). Take a look at Language as a Window into Human Nature.

 

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

 
 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

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