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By Thomas Baekdal - February 2011

What You Need To Know Today (Feb/3)

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

Let's start off with how to commit brand suicide. Earlier today, Fashion brand Kenneth Cole tried using the unrest in Egypt to promote their spring collection, with this tweet.

Obviously, people are outraged and Twitter is overflowing with angry responses. The social backlash is in full swing.

As Shelly Kramer put it, "Using the unrest in Egypt as a springboard to promote their Spring collection seems to me just about the worst strategic move ever. Never mind a definitive step toward brand suicide." And as Mack Collier puts it, "You don't attempt to leverage an online conversation you aren't participating in."

And while you might think this was posted by an intern or something, you would be wrong. This was posted by the CEO.

He later tried to apologize by saying "We weren't intending to make light of a serious situation." But as Alexia Tsotsis says, "Bullshit.Yes, yes you were. That's exactly what you were doing." Trying to save face by lying about why you did it? Not a good plan.

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In other news...

Why Social Media Success Will Not Be in a Silo.

White paper on "PSFK presents Future Of Real-Time"

Hulu By The Numbers: Hulu Plus Projections & More.

From Choke to Flow: Breaking Down Your Creative Blocks. Let's just say you don't want to be choked at work.

Why Mobile Platform Wars Are Keeping Content Strategies in Flux

The strange psychology of panic buying. Why do people buy under pressure?

A naive approach to your paywall can be costly.

Geckoboard: "It's Chartbeat For Everything Else"

(Founder Stories) Kevin Systrom On Instagram's Launch, "I Have Never Felt So Sick Ever"

A breakdown of "How Twitter Makes Money."

75% Of Consumers Are Willing To Pay For Web Video Content. New report from Elastic Path

And finally a bit of fun. Watch the Angry Birds in Rio Trailer:

 

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

 
 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

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