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By Thomas Baekdal - January 2011

What You Need To Know Today (Jan/14)

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

Customer Engagement Report 2011: http://bit.ly/evbVRj

Financial Times' Paid Digital Subs Up 71 Percent In A Year http://cnt.to/niV

New food kiosk from Kraft: The average shopper, says Kraft's VP of retail experience, Don King, has a paltry 10 recipes in his or her average meal-time rotation: Spaghetti, pizza, hamburgers, chicken, etc. Kraft's goal is to help them expand that repertoire using, of course, Kraft products. Plus, 70% of them enter the store without a clue as to what to serve that night for dinner.

Does Your Brand Pass the Mirror Test? http://bit.ly/fOMbGK

The Multi-Channel Web Shop: http://bit.ly/husbdO

Space Invaders - Why you should never, ever use two spaces after a period: http://slate.me/hdDedH - didn't even know it was a problem :)

Google already knows its search sucks (and is working to fix it): http://bit.ly/evigRp

When it comes to integrating search, display and social ad campaigns, major brands fall short. http://bit.ly/i4smyH

A Delay For The Daily: Apple, News Corp. Push Back Launch Date: http://bit.ly/fQa8ev

5 Ways to Measure Facebook Fan Engagement. Low end stuff, it is more important to look at what people do, what do they actually comment?

Customers will never believe your other promises if you fail to listen to their concerns via social media. http://Ez.com/adbl

Feedly demo their upcoming Feedly 5 news reader:

 

A post about the "Three Design Hacks from Apple"

Seth Godin write about testing the untestable.

...and that marks the end of this week, have a nice weekend!

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

 
 
 

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Thomas Baekdal

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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

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