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By Thomas Baekdal - July 2011

What You Need To Know Today (July/21)

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

Advisory: Google+ Begins Booting Brands: http://bit.ly/nr8uCH

Book: Zero moment of truth: http://j.mp/o6YV2L /: http://youtu.be/UmM9qfzfzhw /via Christoph Knorn - interesting!

 

MediaPost Publications Mass Medium: TV Is Solo Act, Internet, Print Shared: http://t.co/W3ZcPPH

Stand Your Ground - photographing in a public space vs. police: http://youtu.be/FJH9F7Hcluo

 

Are you being misled by popular social media myths?: http://bit.ly/n9hlRG

News Redux: http://j.mp/mRjN3A - a look at usable digital newspaper design - interesting, although I don't fully agree. Particularly, developers likes to create simple lists. People want stories.

But I'm Only Losing $0.03 Per Catalog Mailed!: http://flpbd.it/SLrn - about how pennies spent often mislead people into not doing the math.

Want to make your TV show more social? Start with the script: http://bit.ly/oDRARg

Customers are just like us so, why don't we treat them that way?: http://j.mp/p1EeYo

Borders' rise and fall: a timeline of the bookstore chain's 40-year history: http://bit.ly/nTQ7zW

Borders' Downfall And What's Next: An FAQ | paidContent: http://bit.ly/pTefEV

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

 
 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

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