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By Thomas Baekdal - December 2010

What You Need to Know Today

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

Linkedin has launched their own sharing button, similar to the ones site owners can use with Facebook and Twitter. It comes in the three standard sizes, with or without a counter. You can find it at the LinkedIn publisher page.

Groupon launches 2.0, including merchant stores and giving people the power to follow deals and stores. It is very social, and this is a channel that companies need to pay attention to. Currently only available in Chicago, Dallas, and Seattle. (more about this over at Techcrunch)

Techcrunch also reported that Chrome is now the dominant browser on their site, but Techcrunch is hardly representative of the general population. IE and Firefox still rules supreme for most other sites. What is interesting is the trend towards webkit powered browsers (Chrome and Safari combined).

Publishers again find themselves at the mercy at the whims of Apple, raising the question; Can we afford to base our business on a distribution model that cannot be trusted to deliver on time?

Gawker is moving beyond the common blog format to something reminiscent of a news app. Interesting development from a navigation and discovery point of view.

 

Very interesting study on how people pay attention to ad units (PDF) by Online Publishers Association. A staggering 96% pay attention to the ads, with 67% going back to look at it within the first 10 seconds. It seems banner blindness is really banner ignorance. We see it, but don't act on it.

Read Write Web has a set of informative infographics on cloud computing.

Microsoft has filed a patent on a tactile touchscreen, a display that uses technical tricks to convince users they are actually touching the ridges, bumps and textures of a displayed image. Still somewhat off into the future, but this is likely to become an important element in tablet based app design.

Google is said to be close to launching Google Editions, the Google bookstore. The concept is focus on a "read anywhere" model, tied directly into your Google account and the browser. This could drastically disrupt the way ebooks is distributed in the future, but it is equally likely that it will be another Google TV, where Google Editions is blocked by most publishers.

This is an archived version of a Baekdal Plus newsletter (it's free). It is sent out about once per week and features the latest articles as well as unique insights written specifically for the newsletter. If you want to get the next one, don't hesitate to add your email to the list.

 
 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

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