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Baekdal Plus is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.

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—   Latest Plus Reports   —

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podcast:
Episode 13: Let's talk about unit economics

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strategy:
Launching a new magazine? What even is a magazine?

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monetization:
Premium Podcast Monetization Strategies Explained

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strategy:
Why do publishers do better in some countries?

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monetization:
The difference between advertising and charity ... and supporting the news

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strategy:
Why people only subscribe to one newspaper

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strategy:
What the Heck is On-Demand News?

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trends:
What really happened to publishers when Google entered the market?

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strategy:
The Inside Look at Zetland's Shift to Audio

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trends:
The trend around creating a news oasis

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trends:
How audio is becoming the third great format for publishers

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strategy:
The problem with in-market vs out-of-market for publishers