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Welcome to Baekdal/Plus

Baekdal/Plus is for journalists and editors who want to be more relevant to their readers. Each edition of this weekly newsletter focuses on ways you can help improve your coverage, avoid mistakes that are known to drive people away, and overall create something more useful for people to read. Baekdal/Plus also includes Baekdal/Basic (news and trends), but it does not include Baekdal/Executive (media reports for media executives and other decision makers).

Baekdal/Basic

Free weekly newsletters for media professionals, focusing on news, trends, and quick insights.

$0
  • Weekly newsletter
  • No credit card required

Baekdal/Plus

Weekly media insights and analysis for journalists, editors, and business managers, helping you focus and optimize your newsroom and audience engagement.

$8
per month
Save: 10%
$86
per year
  • Weekly newsletter
  • Full access to past issues
  • Also includes Baekdal/Basic
Recommended

Baekdal/Executive

In-depth media reports for editors-in-chiefs, executives and other decision makers, helping you understand the future of media, trends, patterns, monetization, data, and strategies.

$14
per month
Save: 10%
$149
per year
  • About 20 in-depth media reports per year
  • Also includes Baekdal/Plus
  • Also includes Baekdal/Basic
If you are a corporation and prefer to pay via invoice or are looking for a volume discount, please contact us at plus@baekdal.com
If you are a freelancer, there is a also a special discount. Learn more here.

—   Latest Plus editions   —

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newsletter:
The opinion, speculations, and reaction crisis

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newsletter:
Human vs non-human journalism

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newsletter:
Ranking the value you create for your audience

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newsletter:
Trust and relevance is the same problem

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newsletter:
I'm not impressed with large-scale AIs, but I am impressed with the smaller ones

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newsletter:
How the journalistic focus can either help or undermine audience loyalty

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newsletter:
Is Substack failing?

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newsletter:
How bad would it be to have a worldwide drop in cognitive ability of 20%?

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newsletter:
Why is ePaper growing?

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newsletter:
The problems with password sharing

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trends:
How scared should we be of AIs taking our jobs?

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newsletter:
Operational security and the dangers of online sharing for journalists

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newsletter:
How CNET shot themselves in their AI foot

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newsletter:
The loss of a journalist and the year ahead (2023) for publishers

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newsletter:
A media analyst's New Year's Resolutions for publishers

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newsletter:
The media in 2023, and advertising in 10 years

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newsletter:
When things change, so must how we report about it

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newsletter:
Trust in news is about more than the news

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newsletter:
Don't bet on the platforms

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newsletter:
Analysis: The election drama...

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newsletter:
When the news create the story

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newsletter:
Trusted newspapers lose trust when optimizing for traffic

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newsletter:
Magazines need to sell what's in them, not the magazine itself

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newsletter:
What we can learn from covering the hole in the ozone layer in the 1970s-1980s

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newsletter:
Getting people to love journalism again

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newsletter:
Abortion and privacy is everyone's problem

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newsletter:
Let's talk about news avoidance (again)

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newsletter:
The 1% climate coverage problem, and the double standard of journalistic focus

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newsletter:
A media analyst's perspective on referendum coverage

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newsletter:
Preventive journalism, the confused public, and what we (the press) need to change before the next pandemic

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newsletter:
Analysis: Polarized climate coverage

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newsletter:
What really is relevancy?