In this 3rd episode of the Baekdal Plus Podcast, we are going to talk about three exciting things.
First, we will look at four different times when I made some assumption about what would work for this site, which all turned out not to be true. And then discuss what we can all learn from that.
Secondly, we are going to talk the EU link tax and why that doesn't really make much sense.
And finally, we are going to talk about Instagram TV, or IGTV, and whether that is something that is interesting to look into from the perspective of trends and strategy.
I sat down (online) to chat with Isabelle Roughol to talk about diversity in the media and the challenges people face creating their own media companies.
Unit economics and unit analytics is an incredibly powerful editorial tool, if you define it right.
The trends around robot journalism are growing, so what are the major elements to consider?
We see a growing trend around news fatigue and news avoidance. So to learn more about it, I tried it for a month.
What if we approach election coverage from a completely different perspective?
Netflix created an interactive episode of Black Mirror called Bandersnatch, but is that the future of interactive TV?
The simplest way for publishers to increase value and lower cost is to focus on producing evergreen content
What's the trend for podcasting? Why don't publishers innovate? And What's the problem with comparing print to digital?
Publishers are increasingly focusing on ecommerce and affiliate advertising as a revenue source, but what are the key things to consider before doing that?
Let's talk about why media startup almost always fail to make an impact.
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé