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By Thomas Baekdal - July 2018

Episode 004: The Non-Media Future of Advertising, and Insights from UK's Facebook Fine

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In this 4th episode of the Baekdal Plus podcast, we are going to talk about two things.

First, we will talk about how the future of advertising is moving towards non-media channels, and what that means for publishers. And as part of this, we will explore the three different ad models that publishers need to focus on to be able to stand out from all those other channels that just offer exposure at scale..

Secondly, we will take a look at the recent ruling from the UK's Information Commissioner's Office, who recently fined Facebook £500,000 for violating people's privacy concerning the Cambridge Analytica scandal.

However, my focus is not on either Facebook or Cambridge Analytica, but instead on the much more interesting part of how ICO (in through that also the EU) is looking at privacy and data.

There are a lot of things we can learn from it, especially if you are a publisher and you want to understand how the EU will interpret disputes in relation to GDPR and ePrivacy in the future.

 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   podcast   —

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podcast:
Episode 005: Let's talk about Media Startups

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Episode 004: The Non-Media Future of Advertising, and Insights from UK's Facebook Fine

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Episode 003: Failed Assumptions, EU Link Tax and IGTV

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Episode 002: Let's Talk about the Future of Curation

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Episode 001: Dropping Facebook and GDPR Related Legal Case