In this episode of the Baekdal Plus Podcast, we are going to talk about ecommerce, especially how many publishers are now getting very serious about selling products on their sites, as well as creating revenue through affiliate sources.
We will talk about the five key things that publishers should think about when defining their ecommerce strategy.
This podcast is kind of a mini version to an upcoming Plus report about the same topic, so stay tuned for that (coming out next week).
I sat down (online) to chat with Isabelle Roughol to talk about diversity in the media and the challenges people face creating their own media companies.
Unit economics and unit analytics is an incredibly powerful editorial tool, if you define it right.
The trends around robot journalism are growing, so what are the major elements to consider?
We see a growing trend around news fatigue and news avoidance. So to learn more about it, I tried it for a month.
What if we approach election coverage from a completely different perspective?
Netflix created an interactive episode of Black Mirror called Bandersnatch, but is that the future of interactive TV?
The simplest way for publishers to increase value and lower cost is to focus on producing evergreen content
What's the trend for podcasting? Why don't publishers innovate? And What's the problem with comparing print to digital?
Let's talk about why media startup almost always fail to make an impact.
How advertising is moving away from the media, and what we can learn about the fine Facebook received from the UK
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé