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By Thomas Baekdal - September 2018

Episode 006: Let's talk about publishers and ecommerce

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In this episode of the Baekdal Plus Podcast, we are going to talk about ecommerce, especially how many publishers are now getting very serious about selling products on their sites, as well as creating revenue through affiliate sources.

We will talk about the five key things that publishers should think about when defining their ecommerce strategy.

  1. How your ecommerce must also be your editorial strategy. Ecommerce is not a separate activity. It's part of what makes you a publisher.
  2. How you cannot be paid to have an opinion, and how to differentiate between paid-for ecommerce partnerships and what you do as a journalist.
  3. How you must focus on creating purchase intent, and again, how you can do that as a journalist without creating a conflict of interest.
  4. Why it's important to not just think about ecommerce in terms of scale and end up as a supermarket.
  5. And finally, how to measure it.

This podcast is kind of a mini version to an upcoming Plus report about the same topic, so stay tuned for that (coming out next week).

 
 
 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

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