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Baekdal is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.

Baekdal is offered at three tiers. Baekdal/Basic, a free newsletter about media news and trends. Baekdal/Plus, a weekly newsletter for journalists, editors, and audience development managers. And finally, Baekdal/Executive, our full in-depth media reports helping editors-in-chief and executives define their publications better.
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—   strategy   —

executive

strategy:
Strategy guide: On-demand vs time-based moments, and how they define publishers

executive

strategy:
Guide: How to set up and structure a dynamic paywall

executive

strategy:
The Audience Relevance Model - Complete overview and guide

executive

strategy:
A guide to using AI for publishers

executive

strategy:
How to fix people's perception that climate news is not useful?

executive

strategy:
A conversion that (never) ends. Mapping publisher funnels

executive

strategy:
Addressing news avoidance will help every other element of publishing

executive

strategy:
Managing churn from start to finish

executive

strategy:
What to consider before switching from subscriptions to memberships

executive

strategy:
We need to innovate our formats

executive

strategy:
What if a newspaper was something completely different?

executive

strategy:
Helping publishers innovate: There is no moon

executive

strategy:
Most publishers get personalization wrong. So what is it?

executive

strategy:
How publishers can get better at the "welcome experience"

executive

strategy:
Known to work: What makes news relevant, interesting, and useful?

executive

strategy:
What creates a successful outcome for publishers?

executive

strategy:
What is the publishing algorithm?

executive

strategy:
Known to work: What paywall models work, and for what?

executive

strategy:
Niches are the future of media, but a niche may not be what you think it is

executive

strategy:
Analysis: Let's fix the problem around trust in the media

executive

strategy:
Known to work: Designing the paywall and journalistic focus

executive

strategy:
Reality check: What is it really like for independent publishers?

executive

strategy:
Publishers need to get news off Facebook

executive

strategy:
The future of journalism: How three different types of stories require a massively different focus

executive

strategy:
What if a news app helped you understand your news reading better?

executive

strategy:
What if virtual events were not an event?

executive

strategy:
How do we define the value of journalism in the future?

executive

strategy:
The future of advertising for publishers is first-party data

executive

strategy:
A publishers' guide to listening to your audience

executive

strategy:
The six sources of COVID-19 misinformation

free

strategy:
What the heck happened in the US?!?!

executive

strategy:
What is stopping women from leading the way to the future of independent media?

executive

strategy:
COVID, elections, and the problem with an adversarial press

executive

strategy:
What tactics should independent journalists know before starting something new?

executive

strategy:
What business model should independent journalists and creators use?

executive

strategy:
How we are using polls the wrong way

executive

strategy:
Defining journalistic objectivity: Being biased towards the facts

free

strategy:
What we in the media need to learn from the #BlackLivesMatter protests

executive

strategy:
So you want to start a new magazine? Good idea!

executive

strategy:
How important is audience engagement for publishers?

executive

strategy:
The big macro changes that define 2020 and beyond (for publishers)

executive

strategy:
A guide for how publishers can truly build trusted journalism

executive

strategy:
Advertising in a non-personally targeted world

free

strategy:
What is the best time to publish a podcast?

free

strategy:
Black hat and white hat publishers

executive

strategy:
Launching a new magazine? What even is a magazine?

executive

strategy:
Why do publishers do better in some countries?

executive

strategy:
Why people only subscribe to one newspaper

executive

strategy:
What the Heck is On-Demand News?

executive

strategy:
The Inside Look at Zetland's Shift to Audio

executive

strategy:
The problem with in-market vs out-of-market for publishers

executive

strategy:
The future trends that define Disney+

free

strategy:
The Correspondent won't open a US office, which makes sense

executive

strategy:
The Challenge with Having Multiple Publishing Markets for the Same Publication

executive

strategy:
Redefining Relevance: The Circles of Media

executive

strategy:
Future of Media: From Generalist to Focused

executive

strategy:
How to Save Local Newspapers? Get Rid of the Newspapers

executive

strategy:
Content as a Service: What if Writing Articles Isn't the Best Model?

executive

strategy:
Completely Rethinking the Advertising Model for the Post GDPR World

executive

strategy:
The Future of Curation: The Wedding Planner for Publishers

executive

strategy:
How Publishers Can Focus on Young People

executive

strategy:
Putting GDPR into Action for Publishers

free

strategy:
Publishers Haven't Realized Just How Big a Deal GDPR is

executive

strategy:
Publishers Need to Rethink How They Define Trust

executive

strategy:
A Guide to Journalists Thinking about Starting an Individual Media Company

free

strategy:
The Elusive Direct Relationship with Your Readers

free

strategy:
Can Your Readers Trust You With Their Time?

executive

strategy:
How Publishers can get Started with AI

executive

strategy:
Yes, We can fix the distribution problem

executive

strategy:
Making Journalists and Editors Relevant to a Digital Audience

executive

strategy:
Rethinking The Digital Future of Magazines: A Case study

free

strategy:
How to Present VR to an Audience?

executive

strategy:
We Need to Drastically Rethink The News Startups

executive

strategy:
How Would I Create a Newspaper from Scratch, as a Media Analyst?

executive

strategy:
BuzzFeed Tasty is Fascinating

executive

strategy:
How Big Publishers Can Embrace Individual Media

free

strategy:
Publishers & Innovation: It's Not One Size Fits All

executive

strategy:
Surviving in a Post-Truth, Post-Data, Post-Reason World

executive

strategy:
Publishers and Conversions. It's Why We Do Journalism

executive

strategy:
Can We Fix The Comments?

free

strategy:
Facebook Versus Aftenposten: We Are Fighting the Wrong War

executive

strategy:
Updating the Social Media Plan for the Age of 24 Hours

executive

strategy:
How Publishers Can Beat Facebook and Google ... or Join Them

executive

strategy:
Publishers and Their Future Video Strategies: It's Complicated

executive

strategy:
Should Publishers Use Medium?

executive

strategy:
Completely Redefining the Purpose of Local News

executive

strategy:
My Advice to Boston Globe. You Need More Than Reinvention

free

strategy:
Brands Could Very Simply Create Better Instagram Ads

free

strategy:
The Increasing Problem With the Misinformed

executive

strategy:
Publishers and The Snacking Economy

executive

strategy:
Do You Need Real Loyalty as a Publisher?

free

strategy:
How We Lost Social Media To Algorithms

executive

strategy:
Publishing in a Digital Native World

executive

strategy:
YouTube Creators, It's Time to Diversify

free

strategy:
The Newspaper Associations' Total Distortion of Reality

free

strategy:
Speeding up Publisher's Sites: Instant Articles, AMP, or...

executive

strategy:
Bringing Back the News: Confidence and Relevance

free

strategy:
The Trend of The News Platforms That Aren't

free

strategy:
Everyone has to start at the bottom

executive

strategy:
Personalization in the Media Industry

executive

strategy:
Drop The Content Strategy, Create A Care Strategy Instead

free

strategy:
It's Time to Aim for More Than SEO

executive

strategy:
Why Print Rarely Translates to Digital

executive

strategy:
Is It Time to Rethink Social?

executive

strategy:
Tapping Into The Network Effect

executive

strategy:
The First Steps Towards Audience Development

free

strategy:
The Value of Momentum And Reputation

free

strategy:
The Made Up Success of Facebook Video

executive

strategy:
From Strategy to Implementation: Your Next Marketing Plan

executive

strategy:
How Social Media is Making itself Irrelevant

executive

strategy:
Things to Remember When Building Premium Content Services

free

strategy:
Stop Thinking People are Shallow

free

strategy:
How To Do Native Advertising Right

executive

strategy:
Taking the Web Beyond (just) Marketing

executive

strategy:
Native Advertising Needs to Shift to Purposeful Content

free

strategy:
How Important is Sharing for Premium Content?

executive

strategy:
What if Quality Journalism Isn't?

executive

strategy:
End to End Marketing Management and Planning

executive

strategy:
The Fascinating and Complex World of Online Grocery Shopping

free

strategy:
What Does Being Awesome Mean?

executive

strategy:
Tapping into the Younger Demographic

executive

strategy:
The Visual Story Experience

executive

strategy:
Platforms, Services, Channels, Tools, or Things?

free

strategy:
The Generational Divide

executive

strategy:
The Amazing Shift From Scarcity

executive

strategy:
Omni-Channel Can Be Useful, But Nobody Gets It

free

strategy:
Marketing Doesn't Happen in the Office

free

strategy:
Why Wouldn't You Be Valuable?

executive

strategy:
Trust is Not Just Something You Earn

free

strategy:
Are You Solving Problems ... Or Just Moving Them?

executive

strategy:
Flipboard, Advertising, and the Direct Connection

executive

strategy:
Tablets and Smartphones: Forget About Age and Time

free

strategy:
The human sweatshop...

executive

strategy:
Social Media Strategies in 2014

executive

strategy:
Create Intelligent Digital Workflows, Not Responsive Monotony

executive

strategy:
Fixing the Ebook Industry: The HTML5 Reader

free

strategy:
How To Do Paid Search Wrong (and Right)

free

strategy:
Navigating, Navigating, and More Navigating

executive

strategy:
How To Determine Your Best Marketing Channels

free

strategy:
Comparing The Active Past With The Passive Future

free

strategy:
Always Take a Step Back Before You Act

executive

strategy:
The Decision to Buy, And Defining The Value of The Conversion

executive

strategy:
The Three Levels of Uncertainty and the Boston Bombings

free

strategy:
Never Just 'Wrap Up the End!'

free

strategy:
It's Not Relevant News

free

strategy:
When a Rogue Advertising Company Causes a Social Backlash

executive

strategy:
Content Marketing Versus Sales

executive

strategy:
Rethinking the Perfect Media App

free

strategy:
How Visuals Makes A Story Better

free

strategy:
Can Brands use Facebook Graph Search For Anything?

executive

strategy:
Rented or Owned: Where To Focus Your Brand Content

free

strategy:
The Direct Connection of Tomorrow

free

strategy:
You Have to Be The Creator

executive

strategy:
The Ins and Outs of Social Media at Enterprise Scale

executive

strategy:
Brands Versus Facebook Versus EdgeRank

executive

strategy:
Why do we Need Newspapers Again?

free

strategy:
Can you build Social at Scale?

executive

strategy:
Ecommerce in the Connected World

free

strategy:
Tapping Into Your Gut Feelings, Your Source of Intuition

free

strategy:
How To Be Local In a Global World

free

strategy:
The Merging Markets of Journalists, Publishers, Agencies, and Brands

free

strategy:
Defining a Market in The Connected World. You Are Not in Kansas Anymore!

free

strategy:
What Happens When You Define the Story First?

executive

strategy:
Should You Embrace Pinterest? For Brands and Publishers

free

strategy:
Facebook EdgeRank, Promoted Posts, And The Connection

free

strategy:
The Bringer Of News is a Thing Of The Past

free

strategy:
Social Engagement is a Post Conversion Activity

executive

strategy:
Breaking Down the Media Silos: Connecting a Mixed-Media World

free

strategy:
The Story In between The Story

executive

strategy:
Facebook Timeline for Brands, beyond the buzz

executive

strategy:
How To Be Authentic

executive

strategy:
Your 2012 Social Strategy, What To Focus On

free

strategy:
Cut Cost By Changing and Focusing

free

strategy:
Reaching Social Media Maturity

free

strategy:
When News Sites Fail Spectacularly

executive

strategy:
The Complete Guide to Linking, Embedding, Crediting and Aggregating

free

strategy:
Social Computing, Interview and story

free

strategy:
The Shift and The Struggle For Control

free

strategy:
Google+ Pages: Start With 50 Posts

free

strategy:
People Don't Care About Your Competitors

free

strategy:
Shopping Inconveniences And Why People Pay

free

strategy:
Print to Digital Is Not A Two-way Street

free

strategy:
Social is More Than Your Brand

executive

strategy:
How to Get *True* Followers, and not just fans

free

strategy:
Infinite Choices and a World Abundance vs. Supply and Demand

free

strategy:
The Community Manager Disconnect

executive

strategy:
Social is About Creating Value Over Time

free

strategy:
How Storytelling is Changing

executive

strategy:
Social vs. Time vs. Buying

executive

strategy:
Give Your Articles a Life

free

strategy:
Competing with Flipboard? Come on!

free

strategy:
250 Words + A Picture

free

strategy:
What Happens When You Don't Change

executive

strategy:
No, You Do Not Need A Social Media Policy

executive

strategy:
Strategy Guide: The New Media Press Center

free

strategy:
App vs. Web - Why not both?

free

strategy:
How Should We Define News?

free

strategy:
The Value of News vs. Cat videos

executive

strategy:
News Is About News, Not Articles

free

strategy:
Strategies for Effective Facebook Wall Posts

free

strategy:
The Social Media Bubble Doesn't Change a Thing

free

strategy:
Social Is Like a Freight Train

executive

strategy:
Blogs, Newspapers, and Magazines vs. Social Media

executive

strategy:
How To Survive In A World of Abundance

executive

strategy:
The Rights of People

free

strategy:
Can You Really Outsource Social Media?

free

strategy:
Study: Do Retail Results Justify The Investment?

executive

strategy:
Converting Traffic to Subscribers

free

strategy:
Product, Purpose, Consistency, and Social - In That Order

executive

strategy:
How To Create a Social Media Release Plan

free

strategy:
Forget Newspapers; Focus on News Sources

executive

strategy:
How to Listen to Social Channels

free

strategy:
Print vs. iPad vs. Web

free

strategy:
Biggest Problem for Big Media is Size

free

strategy:
Why Media Companies Shouldn't Accept Apple's Subscription Plans

executive

strategy:
The Real Challenge of TV's Future

free

strategy:
Why Traditional Ads Work, and Digital Ads Don't

executive

strategy:
Debunking The Digital Magazine

free

strategy:
How the Social Web Destroys Traditional Marketing

free

strategy:
What You Should Plan, Do, and Support

free

strategy:
Web Strategy in 2010

free

strategy:
How Many Channels Do You Need?

free

strategy:
7 tricks to Viral Web Marketing

free

strategy:
Audio Book Usability - with Guidelines
 
 

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé