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In my previous Plus article, I talked about how news avoidance was about a combination of factors that cause people to react negatively towards you, and I used this model to illustrate it.
Because that article was focused specifically on news avoidance, I only talked about a part of this model, so in this Plus report we are going to take a more complete look at what this is, and how it affects your conversion and churn overall.
One thing I have talked about before is that publishing is a very different product than most other things you buy. For instance, back in the 1990s when I went to business school and learned about sales and marketing, we were taught that a conversion follows a funnel.
It's the same thing when you look at analytics. You would often be presented with something that looks like this:
For publishers, though, it's nothing like this. Sure, we do have a funnel the moment people choose to subscribe and until they complete their initial payment, but the path before this, and the path afterwards is completely different.
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Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
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Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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