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Executive Report - By Thomas Baekdal - January 2017

BuzzFeed Tasty is Fascinating

We need to have a discussion about BuzzFeed Tasty because, from a media perspective, it's one of the best examples that we have of what really works on Facebook, and how you can take that to another level. But at the same time, it's also a perfect example of why pretty much everything else performs so poorly.

On top of this, BuzzFeed Tasty illustrates something I have been talking about for years, being that Facebook is actually only a very narrow niche form of media.

So let's take a look at this:

A quick look at Tasty

If you don't know what BuzzFeed Tasty is, let me just very quickly summarize it. Tasty is a channel just about food, specifically the quick and simple meals that everyone of us make on a normal week day.

In terms of content, it's very similar to Jamie Oliver's extremely successful book/show/app called "15 minute meals - Delicious, nutritious, super-fast food"

In other words, BuzzFeed Tasty isn't a new concept, but it's built upon a very long history of highly successful food content. You might say it's a recipe for success.

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What is Baekdal?

Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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