Can you build Social at Scale?

Dedicated to those who share our mission to help every large enterprise be Social.

About a month ago I was contacted by Jeremy Epstein, from Sprinklr, and he asked if I was interested in contributing a short post to book about social media at enterprise scale. That was a very interesting topic, so I agreed...and now it's out.

Introducing: Best Practices for Enterprise Social Media Management...from the Dream Team

The book is packed with tips and insights from an impressive lineup of great people, along with bonus content from Sprinklr.

People like: Chris Brogan, Jason Falls, Joseph Jaffe, David Meerman Scott, David Armano, Rohit Bhargava,Mitch Joel, Peter Shankman, Mack Collier, Michael Brito, Jay Baer, Edward Boches, Ann Handley,Nilofer Merchant, Ted Coine, David Weinberger, Shelly Palmer, Mark Earls, Renee Blodget, Augie Ray, Brett Petersel, Ted Rubin, Sarah Evans, Jeff Bullas, Jay Baer, Amy Vernon, Matt Dickman, Venkatesh Rao, Richard Stacy, Hugh MacLeod, Doc Searls ... and yours truly.

It's divided into five sections:

1. It's Time to Start Thinking Social@Scale
2. Are you READY to be Social@Scale? Organization, Tools & Tactics
3. Social@Scale Organizational Models
4. Content & Conversation to be Social@Scale
5. Branding in a Social@Scale World

Download the book today! It's 68 pages long, and completely free. And let me know what you think about it over at my Google+ post.

More to come?

I wanted to say much more than what I could in this book, so next month I plan write more about this very topic, expanding upon what it means to be social at enterprise scale.

Stay tuned for more!

More from Baekdal Plus

Why do publishers do better in some countries?

How do newspaper develop the right news reading culture?

29 pages

Why people only subscribe to one newspaper

A new study found that people only subscribe to a single newspaper online, but that isn't surprising.

24 pages

What the Heck is On-Demand News?

The trend for on demand news is growing and becoming an ever more important part of the future. But what is it really?

27 pages

The Inside Look at Zetland's Shift to Audio

The Danish newspaper Zetland has managed to turn audio into a very successful feature. Here is the inside story about how they did it.

46 pages

The problem with in-market vs out-of-market for publishers

In-market and out-of-market used to be defined geographically, but now it's defined by loyalty.

18 pages

The future trends that define Disney+

Disney+ is not just another Netflix. It's an entirely different type of streaming.

28 pages

The Challenge with Having Multiple Publishing Markets for the Same Publication

Should be on Apple News or other outside news services? To answer that we need to look at far more factors.

34 pages

Redefining Relevance: The Circles of Media

The digital world has dramatically change way people think about relevancy. It's not longer what impacts the most people.

34 pages

Future of Media: From Generalist to Focused

Middle-market publications that appealed to everyone defined the old media market. Today the same strategy is a straight path to failure.

35 pages

How to Save Local Newspapers? Get Rid of the Newspapers

Local news is incredibly important, but there is a difference between what we call local journalism and the actual product of a local newspaper.

32 pages