Subscribe
for just...
plus
For the past 10 years, content marketing has been a key element of any brand's digital strategy, and one might think that after so long, we would know what works and what doesn't.
But the reality is that almost all content marketing today is done wrong, either by doing it for the sake of SEO or worse, for the sake of page views. Neither of those have anything to do with a real sales.
So in this report, we are going to explore how you need to think about content marketing in relation to sales. How optimizing for page views is not the same as optimizing for sales, and how writing content for SEO is a questionable strategy.
Over at Forbes, you can read the article, "5 Big Brands Confirm That Content Marketing Is The Key To Your Consumer". It's an interesting article, featuring several very big brands and their success with content marketing.
A few quotes:
Virgin: "Scaling our content efforts isn't just about expanding the size of our social reach across new platforms. It's also about deepening the level of engagement we have with our fans in the social communities they hang out in. We've been successful so far in rewarding our fans with Virgin experiences on Facebook and Twitter. The next step is to evolve our social platform to allow fans to reward one another with special moments."
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Journalism is facing a crisis in trust, but what can we do ourselves to fix this?
Free for subscribers
...or full access for $9
We are moving into a new era for privacy and advertising, so how should we think about this?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
How do newspaper develop the right news reading culture?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
In-market and out-of-market used to be defined geographically, but now it's defined by loyalty.
Free for subscribers
...or full access for $9
Disney+ is not just another Netflix. It's an entirely different type of streaming.
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
free
free
plus
plus