Subscribe
for just...
plus
In the press, we have a huge problem because we always choose the adversarial angle.
This is a problem that has existed since the press was invented, but it's getting worse because, with the immediacy and the lack of reflection we see on the internet, this adversarial tone is fueling some of the biggest problems we have in society today ... and we, in the press, are not living up to our responsibility.
Let me explain what I mean by talking about three critical things.
As we all know, the press has a strong culture to do what we call 'both sides journalism', where, when you cover a topic, you always interview people who can disagree with each other.
In other words, through our journalism, we are creating conflict and opposition.
A good example of this is climate change. I have talked about this many times, but climate coverage is the perfect example of how an adversarial 'both sides'-style of journalism has directly harmed the world we live in.
Think back to what we have done in the press over the past 15 years. We reached overwhelming scientific consensus (97% consensus) that climate change is real and caused by humans all the way back in 2007. And yet, in articles and on countless TV news shows, we (the press) decided to turn this into a debate between climate deniers on one side, and the scientists on the other.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
What if news was based on data that benefited the reader?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
What service do we actually provide as newspapers?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
What should women who want to start an independent publication think about?
Free for subscribers
...or full access for $9
What tactics should independent journalists focus on?
Free for subscribers
...or full access for $9
The trend of independent media has never been stronger, but what exactly should your strategy be?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus