Subscribe
for just...
plus
2015 is now only a few months away, and many brands either have, or are in the process of, planning next year's budgets. But it's one thing to figure out how much you have available to spend, and it's another to actually convert that into a viable marketing plan.
In this article, we will talk about what it actually takes to create a complete marketing plan, and not just the somewhat superficial plans that only focuses on a tiny part of your real business.
First of all, let's start by trying to create a business without doing any marketing at all. Can you do that? And, if so, what would that take?
Let's start by creating an imaginary brand called 'The Thing', and open up a shop somewhere.
Without doing any form of marketing, your very first problem is going to be how people are going to know you exist. You are not going to sell any products if people don't know that you are there.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
The advertising is slowly slipping away from publishers, so what do we do to change that?
Free for subscribers
...or full access for $9
How we can rethink the role of curation to be more than just a filter.
Free for subscribers
...or full access for $9
When publishers discuss young people, they often forget that they live in a world of choices.
Free for subscribers
...or full access for $9
Why publishers shouldn't rely on consent dialog boxes, but need to rethink their overall structure.
Free for subscribers
...or full access for $9
Most publishers define trust in terms of facts, but real trust is about value.
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus