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2015 is now only a few months away, and many brands either have, or are in the process of, planning next year's budgets. But it's one thing to figure out how much you have available to spend, and it's another to actually convert that into a viable marketing plan.
In this article, we will talk about what it actually takes to create a complete marketing plan, and not just the somewhat superficial plans that only focuses on a tiny part of your real business.
First of all, let's start by trying to create a business without doing any marketing at all. Can you do that? And, if so, what would that take?
Let's start by creating an imaginary brand called 'The Thing', and open up a shop somewhere.
Without doing any form of marketing, your very first problem is going to be how people are going to know you exist. You are not going to sell any products if people don't know that you are there.
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Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
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