executive
2015 is now only a few months away, and many brands either have, or are in the process of, planning next year's budgets. But it's one thing to figure out how much you have available to spend, and it's another to actually convert that into a viable marketing plan.
In this article, we will talk about what it actually takes to create a complete marketing plan, and not just the somewhat superficial plans that only focuses on a tiny part of your real business.
First of all, let's start by trying to create a business without doing any marketing at all. Can you do that? And, if so, what would that take?
Let's start by creating an imaginary brand called 'The Thing', and open up a shop somewhere.
Without doing any form of marketing, your very first problem is going to be how people are going to know you exist. You are not going to sell any products if people don't know that you are there.
This Baekdal/Executive article can only accessed bysubscribing to Baekdal/Executive (which also gives you full access to our full archieve of executive reports)
Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.
Baekdal comes in three tiers:
Free weekly newsletters for media professionals, focusing on news, trends, and quick insights.
Weekly media insights and analysis for journalists, editors, and business managers, helping you focus and optimize your newsroom and audience engagement.
In-depth media reports for editors-in-chief, executives, and other decision makers, helping you understand the future of media, trends, patterns, monetization, data, and strategies.
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
executive
executive
executive
executive
executive
executive