Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

free

 
By Thomas Baekdal - September 2014

How To Do Native Advertising Right

There is a lot of talk about 'native advertising', and pretty much all of it is... well... crap. It's just the lowest form of content, paid to be placed as articles on mostly viral optimized sites. Yes, it creates traffic, but it's a complete waste of everything.

So let me show you a really good example of native advertising. Subaru paid Hot Rod Magazine's very popular 'RoadKill' show to do a challenge between the new 2015 Subaru Legacy and whatever car the Hot Rod crew had in their garage, and the result was an absolutely excellent show that is fun and enjoyable to watch, which brought with it a ton of really powerful brand value for Subaru.

 

This is how it's done people!

Also, keep in mind that I have written two Plus reports about the strategies around native advertising. Native Advertising in 2014 and Native Advertising Needs to Shift to Purposeful Content.

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   strategy   —

plus

strategy:
Future of Media: From Generalist to Focused

plus

strategy:
How to Save Local Newspapers? Get Rid of the Newspapers

plus

strategy:
Content as a Service: What if Writing Articles Isn't the Best Model?

plus

strategy:
Completely Rethinking the Advertising Model for the Post GDPR World

plus

strategy:
The Future of Curation: The Wedding Planner for Publishers

plus

strategy:
How Publishers Can Focus on Young People