Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - January 2023

How to fix people's perception that climate news is not useful?

One of the things we have talked about many times before is the growing trend that people are increasingly turning away from the news (across almost all countries), and the effect of that is extremely problematic.

Not only does it create a societal problem, where the likelihood of people being misinformed grows, but it's a massive problem for us as an industry.

I have written about this problem in many articles, for instance, I talked about it most recently in "Addressing news avoidance will help every other element of publishing". But, one of the questions I often get when I write about this is how publishers can translate this into something more specific.

For instance, a couple of weeks ago, I shared this graph from the Reuters Institute, about why people are avoiding news about climate change.

This is all very interesting, but what do we actually do about it? Not in theory or in general. But specifically. What changes should we make right now to make this useful to people again?

Well, let's talk about that.

The patterns behind what people say

One of the main problems with studies like the one above is that, while it tells us what people say, it doesn't tell us why.

For instance, when people say that they think climate coverage is biased, we have to ask why is that? The answer is a combination of many factors, but the most obvious one is that they say this because they see the coverage as an extension of the political coverage, and nothing in those stories is personally identifiable.

Let me give you an example:

 
This 25 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$12
MONTH
Subscribe
for just...
$120
YEAR
You get two months for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   strategy   —

plus

strategy:
The Audience Relevance Model - Complete overview and guide

plus

strategy:
A guide to using AI for publishers

plus

strategy:
How to fix people's perception that climate news is not useful?

plus

strategy:
A conversion that (never) ends. Mapping publisher funnels

plus

strategy:
Addressing news avoidance will help every other element of publishing

plus

strategy:
Managing churn from start to finish