plus
One of the things we have talked about many times before is the growing trend that people are increasingly turning away from the news (across almost all countries), and the effect of that is extremely problematic.
Not only does it create a societal problem, where the likelihood of people being misinformed grows, but it's a massive problem for us as an industry.
I have written about this problem in many articles, for instance, I talked about it most recently in "Addressing news avoidance will help every other element of publishing". But, one of the questions I often get when I write about this is how publishers can translate this into something more specific.
For instance, a couple of weeks ago, I shared this graph from the Reuters Institute, about why people are avoiding news about climate change.
This is all very interesting, but what do we actually do about it? Not in theory or in general. But specifically. What changes should we make right now to make this useful to people again?
Well, let's talk about that.
One of the main problems with studies like the one above is that, while it tells us what people say, it doesn't tell us why.
For instance, when people say that they think climate coverage is biased, we have to ask why is that? The answer is a combination of many factors, but the most obvious one is that they say this because they see the coverage as an extension of the political coverage, and nothing in those stories is personally identifiable.
Let me give you an example:
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
How do we define relevance? We look at what people are doing.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Solve one problem, to solve all of them.
Free for subscribers
...or full access for $12
Churn is something you have to manage long before people even subscribe
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
When publishers want to engage with their audiences, are they really unengaging them instead?
Free for subscribers
...or full access for $12
Only about 15% of the public pays for news, so how we do convert the remaining 85%?
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Personalization isn't a filter. It's a focus
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus