executive
People are much more likely to connect with you if you give them a good experience, in person.
Many times when I talk with people about Twitter and Facebook, people ask, "How do I get more fans?" They have just created a fan page and are waiting in despair as nothing happens.
Getting fans and followers is not about creating a Facebook page or Twitter profile. There is no such thing as "build it and they will come." The social world doesn't work like that.
Let's take a look at the four things that do make a difference.
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Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.
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"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
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