Subscribe
for just...
plus
This article is the first one in a new long-term series called "Known to work". The purpose of this series is to focus on elements that we know will work, based on real data, real examples, and real experiences.
Obviously, there are many elements to this, and none of these articles are able to stand on their own. In this first article, we are going to talk about how you design the paywall and journalistic focus, in the next article we are going to talk about getting people to pay, and then, in later articles we are going to talk about churn management and mitigation, pricing, and customer lifetime strategies, and additional revenue models.
Please note, 'Known to work' has a future focus. It's not about the best practices of the past, instead it's about the things that we know will work in the future.
But let's get to it.
We are starting with this focus before we talk about how to actually get people to pay because this is where it all starts.
In my many years working as a media analyst, I have seen so many publishers who have tried to optimize their business purely by focusing on conversion tactics, only to see them fall flat or only get very small improvements. And ... I have also seen publishers, who focused their efforts in better aligning their journalistic focus, have huge differences in effect.
But don't just take my word for it. Let's look at the data.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
How do we define relevance? We look at what people are doing.
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Climate change coverage needs a different focus, otherwise we lose our audiences
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Solve one problem, to solve all of them.
Free for subscribers
...or full access for $12
Churn is something you have to manage long before people even subscribe
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
When publishers want to engage with their audiences, are they really unengaging them instead?
Free for subscribers
...or full access for $12
Only about 15% of the public pays for news, so how we do convert the remaining 85%?
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus