Subscribe
for just...
plus
Spend your time helping people do things better, instead of hitting them over the head with a policy. No employee is deliberately doing harm, unless you already have a serious motivation problem.
The question of social media policies keeps popping up. A recent study from Belgium showed fewer than 25% of all companies have a social media policy. And it seems that the question is dividing the social world into three camps: Those who believe you need a social media policy, those who believe you don't, and those who believe a social media policy is another word for PR.
The last group is the type of people who create a social media policy as a form of marketing exposure. It is full of fancy words and a lot of positive rules, and it is religiously posted to sites like slideshare etc. But, other than the PR speak, you see no signs that the company actually understand social media, or even try to follow their own policy.
I don't mind when a company makes their policies public. That is a sign of transparency. What I do mind, is when it is just PR words without any real action.
As for the other two groups-those who believe you need a social media policy and those who don't-there are good arguments on both sides. I am one of those people who strongly believe that you shouldn't create one; here is why.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Free for subscribers
...or full access for $9
In-market and out-of-market used to be defined geographically, but now it's defined by loyalty.
Free for subscribers
...or full access for $9
Disney+ is not just another Netflix. It's an entirely different type of streaming.
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
The advertising is slowly slipping away from publishers, so what do we do to change that?
Free for subscribers
...or full access for $9
How we can rethink the role of curation to be more than just a filter.
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
free
plus
plus