Subscribe
for just...
plus
For the past 20 years, ever since the internet gained its fame, people have been chanting the message of personalization. "It will solve everything", they said. "It's the future", they said. "It's like magic", they said, and recently they have added, "it's the result of big data".
And true enough, personalization has made a number massive changes, but not really in the media industry.
For instance, if we look at exercise apps, every single one of them are now exceptionally personalized and use detailed tracking and guiding designed only for you, the activity that you do and the results that you have achieved with it so far.
Other examples are things like Google Now, or a new service designed for people who want to calculate solar panel return of investments.
This is a perfect example of creating a service that is personalized in every single way.
It's not a service that shows you the average solar output for the city or the state that you live in, like the kind of information you would usually see in a newspaper.
It's not a service that merely talk about what you might get out of it, based on what others have done, or what some expert had to say in an interview. None of that would be relevant, because averages and other people are not the same as what the result would be for your house in your situation.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Audience engagement is very important for publishers, but many don't organize it the right way.
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Journalism is facing a crisis in trust, but what can we do ourselves to fix this?
Free for subscribers
...or full access for $9
We are moving into a new era for privacy and advertising, so how should we think about this?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
How do newspaper develop the right news reading culture?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
In-market and out-of-market used to be defined geographically, but now it's defined by loyalty.
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
free
free