Subscribe
for just...
plus
How do we design the perfect media app? How should it work? What should it do? What must be in it?
Over the next couple of months I will look at various aspects of this. But when I was writing the synopsis for this series, it became apparent very quickly that 99% of the problems we see in the world of media apps, are caused by lack of experience with digital media. And when we combine this with the print mentality, and print business models, the result is rather bad.
In fact, when we combine all these factors, the actual design of the app makes little difference. It doesn't matter how beautiful it is or how well it works. The problem is not the design, the problem is the very foundation of how it is built.
So in this report, we are going to deconstruct the main reason why apps fail. And illustrate why you need to take a different route before you even get to the point of deciding how your app should look and work.
It all started in 1996...
One thing that is puzzling about the media industry is how they think about the web. For more than 20 years, digital publishers have been trying to find the best way to publish content digitally on the web. And through this journey we have made every conceivable mistake that we could make. We have had successes and failures. We have optimized and deconstructed. We have tried making things simple, and also made them excruciatingly difficult to use.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Audience engagement is very important for publishers, but many don't organize it the right way.
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Journalism is facing a crisis in trust, but what can we do ourselves to fix this?
Free for subscribers
...or full access for $9
We are moving into a new era for privacy and advertising, so how should we think about this?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
How do newspaper develop the right news reading culture?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
In-market and out-of-market used to be defined geographically, but now it's defined by loyalty.
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
free
free