Subscribe
for just...
plus
Right now is the absolute best time to start a new magazine. The reason is that right now we have a very special situation where the public are willing to think about new ways of doing things.
You might think that, by saying this, I have gone completely mad. I'm writing this article in May-June 2020, in a time when our planet is in the middle of a pandemic (with big variations between countries).
We are seeing massive disruption all around us. Consumer confidence is down, brands are delaying their plans, companies are going bankrupt, people are getting fired and it all seems pretty bleak.
And the media industry, of course, is just as much a part of this. Not a day goes by without hearing about yet another media company having to cut costs, fire people, or even having to close.
So how can I possibly say that this is the best time to launch something new? "Read the room, Thomas" ... you might say.
But this is the best time because of several very important things.
First of all, this crisis is forcing people to change their habits and to think about how they are doing things. This means that they are now open to new ideas, and new choices for consuming media.
We saw the same thing after the last financial crisis. It accelerated a shift in the market with new platforms and new ways of consuming media. As a result, we saw many old publishers ending with huge problems (because they didn't do anything new), while new publishers started growing.
And this happens after every single crisis. It's the start of a new growth phase.
Secondly, the public actually has a lot of money right now. Yes, again, you are probably thinking that I have gone mad. But, it's true. Every time we have a crisis, what actually happens is that the people get scared (that's what consumer confidence is measuring) and they stop spending their money (a drop in consumer spending), which makes them put their money in savings instead of spending it.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Free for subscribers
...or full access for $9
People often talk about the objectivity of the press, but few understand what that really means.
Free for subscribers
...or full access for $9
Audience engagement is very important for publishers, but many don't organize it the right way.
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Journalism is facing a crisis in trust, but what can we do ourselves to fix this?
Free for subscribers
...or full access for $9
We are moving into a new era for privacy and advertising, so how should we think about this?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
How do newspaper develop the right news reading culture?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
free
plus
plus
plus