Subscribe
for just...
plus
2014 is not far away, at least not in terms of a brand's budget planning, and the question of how to create the right social strategy is one that people keep asking.
I have already posted loads of articles about how to think of social media, from simple strategy planning to more in depth analysis into how it works. So in this article I'm going to take a step back and look at the social strategies from the bigger scheme of things, and help you focus on the right things in 2014.
In the beginning of this year, I wrote that 2013 would be the year that social media got boring. The social revolution is almost over, the shift from traditional to connected is almost complete, and all the social platforms have transformed from an inventing phase to an establishing phase.
In fact, if we look at the new features on the big social channels, they are no longer about creating new ways to be social. Instead they are all about establishing control (like Facebook Home, and Twitter shutting down 3rd parties), and finding ways to monetize the traffic (promoted/sponsored posts).
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
The trend of independent media has never been stronger, but what exactly should your strategy be?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
People often talk about the objectivity of the press, but few understand what that really means.
Free for subscribers
...or full access for $9
This is a good time to start a new magazine
Free for subscribers
...or full access for $9
Audience engagement is very important for publishers, but many don't organize it the right way.
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Journalism is facing a crisis in trust, but what can we do ourselves to fix this?
Free for subscribers
...or full access for $9
We are moving into a new era for privacy and advertising, so how should we think about this?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
How do newspaper develop the right news reading culture?
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
free
plus
plus