Subscribe
for just...
plus
2014 is not far away, at least not in terms of a brand's budget planning, and the question of how to create the right social strategy is one that people keep asking.
I have already posted loads of articles about how to think of social media, from simple strategy planning to more in depth analysis into how it works. So in this article I'm going to take a step back and look at the social strategies from the bigger scheme of things, and help you focus on the right things in 2014.
In the beginning of this year, I wrote that 2013 would be the year that social media got boring. The social revolution is almost over, the shift from traditional to connected is almost complete, and all the social platforms have transformed from an inventing phase to an establishing phase.
In fact, if we look at the new features on the big social channels, they are no longer about creating new ways to be social. Instead they are all about establishing control (like Facebook Home, and Twitter shutting down 3rd parties), and finding ways to monetize the traffic (promoted/sponsored posts).
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Publishers have focus so much on putting news on Facebook. Now is the time to move it back.
Free for subscribers
...or full access for $9
The more relevant a news story is to an individual, the more useful it has to be.
Free for subscribers
...or full access for $9
What if news was based on data that benefited the reader?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
What service do we actually provide as newspapers?
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
What should women who want to start an independent publication think about?
Free for subscribers
...or full access for $9
In a health crisis, the worst thing we can do is to report about it as just another news story.
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus