Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:
 

plus

 
Plus Report - By Thomas Baekdal - May 2011

Strategy Guide: The New Media Press Center

A modern press center should not be hidden away in another part of your site. It should be completely integrated directly into your web shop, as a part of your product pages themselves.

The website press center is one of those areas that have been drastically neglected in recent years. Most press centers haven't really evolved in the past 10 years. Should brands just completely stop having a press center and instead outsource it to a PR company?

There are many things that point in that direction. First we have the drastic increase in social media, in which people do not write about your products. They merely share a link to them. This, in turn, removes much of the focus on bloggers that brands had just four years ago.

We have the demise of print, and a drastic expansion of choices. The world is becoming more and more globally connected. Gone are the days when a magazine just wrote about local products. It introduced an abundance of choices, which lead to a dramatically lower interest from the press.

The result is that most press centers have turned into ghost towns with very little relevance. Why even bother? Where is the ROI?

But this is entirely the wrong way to look at it. You need a press center. You need it far more than you ever needed it in the past. But you need a completely different type of press center. One that flows with your social activity, and one that ties into the fast-paced global audience.

You do not need a press center hidden away in a semi-closed area of your website (behind a login form), filled with general mass-media information that has no purpose or focus.

Ask these three questions:

 
This 11 page report is exclusive for subscribers. (login)

Try it free for one week

Register to try out Baekdal Plus completely for free for one week.

Subscribe
for just...
$9
MONTH
Subscribe
for just...
$99
YEAR
You get one month for free

 

Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.

As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.

I'm a company, can we pay via an invoice?

Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.

Is there an Enterprise Plan?

Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).

Can you create a report just for us?

Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.

 

 
 
 

The Baekdal Plus Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé

 

—   strategy   —

plus

strategy:
Future of Media: From Generalist to Focused

plus

strategy:
How to Save Local Newspapers? Get Rid of the Newspapers

plus

strategy:
Content as a Service: What if Writing Articles Isn't the Best Model?

plus

strategy:
Completely Rethinking the Advertising Model for the Post GDPR World

plus

strategy:
The Future of Curation: The Wedding Planner for Publishers

plus

strategy:
How Publishers Can Focus on Young People