Subscribe
for just...
plus
Let me tell you an incredible story about how dramatic our world has shifted away from the scarcity of the past, and the trends that shift with it.
Back when I was a kid (a long time ago, in a galaxy far away), we had a TV. And on this TV, we could watch only one channel, and that was DR (Danish Radio). The amazing thing about this was that our need for information was so big that we willingly went out to buy what was then a hugely expensive TV, so that we could watch only one channel. And everyone else did it too.
Every home I knew had a TV, and they could also only watch one channel. It made DR the most successful TV station in the country and it was very well liked.
Many years later we got a second channel, TV2. That was even more amazing. For the first time ever, we had a choice of programming. If there was something on the first channel that we didn't like, we could just change the channel to see if there was something better.
Can you imagine anything like this happening today? If you were to ask a young person to buy a TV with only two channels, they would look at you as if you were some kind of idiot. And when you then say "But these two channels have a little bit of everything. Morning TV, social documentaries around lunch time, a kids' show in the afternoon, evening news, and maybe a TV show or a movie depending on what day it is. Isn't that a wonderful package?", they immediately run away, because surely you must be an escaped mental patient.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
Free for subscribers
...or full access for $9
The advertising is slowly slipping away from publishers, so what do we do to change that?
Free for subscribers
...or full access for $9
How we can rethink the role of curation to be more than just a filter.
Free for subscribers
...or full access for $9
When publishers discuss young people, they often forget that they live in a world of choices.
Free for subscribers
...or full access for $9
Why publishers shouldn't rely on consent dialog boxes, but need to rethink their overall structure.
Free for subscribers
...or full access for $9
Most publishers define trust in terms of facts, but real trust is about value.
Free for subscribers
...or full access for $9
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
free
plus
plus
plus
plus
plus