Sorry, we could not find the combination you entered »
Please enter your email and we will send you an email where you can pick a new password.
Reset password:


Executive Report - By Thomas Baekdal - December 2013

The Amazing Shift From Scarcity

Let me tell you an incredible story about how dramatic our world has shifted away from the scarcity of the past, and the trends that shift with it.

Back when I was a kid (a long time ago, in a galaxy far away), we had a TV. And on this TV, we could watch only one channel, and that was DR (Danish Radio). The amazing thing about this was that our need for information was so big that we willingly went out to buy what was then a hugely expensive TV, so that we could watch only one channel. And everyone else did it too.

Every home I knew had a TV, and they could also only watch one channel. It made DR the most successful TV station in the country and it was very well liked.

Many years later we got a second channel, TV2. That was even more amazing. For the first time ever, we had a choice of programming. If there was something on the first channel that we didn't like, we could just change the channel to see if there was something better.

Can you imagine anything like this happening today? If you were to ask a young person to buy a TV with only two channels, they would look at you as if you were some kind of idiot. And when you then say "But these two channels have a little bit of everything. Morning TV, social documentaries around lunch time, a kids' show in the afternoon, evening news, and maybe a TV show or a movie depending on what day it is. Isn't that a wonderful package?", they immediately run away, because surely you must be an escaped mental patient.

This 19 page report is exclusive for subscribers. (login)

Subscribe now to get full access to this Baekdal/Executive report

This Baekdal/Executive article can only accessed bysubscribing to Baekdal/Executive (which also gives you full access to our full archieve of executive reports)

What is Baekdal?

Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.

Baekdal comes in three tiers:


Free weekly newsletters for media professionals, focusing on news, trends, and quick insights.


Weekly media insights and analysis for journalists, editors, and business managers, helping you focus and optimize your newsroom and audience engagement.


In-depth media reports for editors-in-chief, executives, and other decision makers, helping you understand the future of media, trends, patterns, monetization, data, and strategies.


The Baekdal/Basic Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

Get the newsletter

Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


—   strategy   —


Strategy guide: On-demand vs time-based moments, and how they define publishers


Guide: How to set up and structure a dynamic paywall


The Audience Relevance Model - Complete overview and guide


A guide to using AI for publishers


How to fix people's perception that climate news is not useful?


A conversion that (never) ends. Mapping publisher funnels