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Executive Report - By Thomas Baekdal - December 2019

The big macro changes that define 2020 and beyond (for publishers)

The new decade is upon us. We are now talking 2020, which has been the topic of many science-fiction authors. Like in the book "2020 Vision", from 1974, where a group of sci-fi authors each gave their views on what 2020 would be like ... in a fiction-like way.

In this they predicted all kinds of things, like smartphones, drones, robot chefs, law enforcement by remote control, how sexual alignment technology will promise one mate forever, not to mention "Life synapses in a gigantic world brain to which everyone is infinitely connected."

And now 2020 is here. We are now living in this future (well, kind of) and it's amazing.

So, in this 26-page article, we are going to zoom out and look at all the macro trends that are happening right now. Trends that will define the future of publishing for the next decade.

We will talk about what these trends are, how they impact the way people behave and consume media, and of course, what you as a publisher should do to take advantage of that.

Let's do our own 2020 vision.

Three things before we start

Before we get into the actual trends, there are three things that are important to point out.

First of all, the purpose of this article is not to be a prediction, it's to be a goal. I say this because when futurists and analysts like me predict things, it often has the adverse effect.

People will say: "Oh that's nice. Let's wait and see if you are right!" And as a result, people who hear a prediction don't do anything about it. And this is especially the case in the media industry where we are already about 10 years behind the curve.

So the purpose of this article is to help you focus on the trends that are already happening, so that you can create this future for yourself.

You have to act to make this happen, and it's vital that you do so.

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What is Baekdal?

Baekdal is a magazine for media professionals, focusing on media analysis, trends, patterns, strategy, journalistic focus, and newsroom optimization. Since 2010, it has helped publishers in more than 40 countries, including big and small publishers like Condé Nast, Bonnier, Schibsted, NRC, and others, as well as companies like Google and Microsoft.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé


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