Subscribe
for just...
plus
Earlier this month Disney finally presented their plans for their upcoming Disney+ streaming service, and it is a really big thing for the market. Unlike many other streaming services, Disney is redefining the market both in terms of their focus and scale.
From a trend perspective, there is nothing really new, but when a company the size of Disney goes all-in, it acts like a booster for the rest of the industry.
I was also impressed with how Disney 'gets it'. Disney+ is not perfect, but they clearly understand the future trends, where the market is heading, the differences in consumption, and the generational divide ... all very important trends that define so much of our market today.
So, in this 28-page article, we are going to take a deep dive into these trends, what defines them, and how they relate to Disney+ and all the other things Disney is doing.
Before we start talking about Disney, there are several fundamental factors, or trends, that have massively changed the market.
First of all, we have all seen how the entry to the market has changed. In the past, TV was entirely defined by the cable TV packages, where you would buy a bundle of channels, often without being able to pick any channel specifically, and then that was it.
In other words, in the old market of media, the bundle was the defining factor for success.
And this was not unique to the TV world, we see this with all other media markets. In the old days, the most popular newspapers were essentially bundles of random stories; the most popular magazines were those with a wide audience (another bundle); and radio was also a bundle of content.
Register to try out Baekdal Plus completely for free for one week.
Baekdal Plus is your premium destination for trends and analysis for the media industry. Every year you get 25 reports about the future media trends, business and editorial strategies, monetization analysis and insights about how to use analytics specifically for publishers.
As a subscriber, you also get full access to all the Plus reports (more than 200) published over the past 8 years, as well as the ability to share what you read.
Yes, of course, please write to plus@baekdal.com and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual, this will be for an annual subscription only.
Yes, please write to plus@baekdal.com for details. But for 25-99 users: the price is 20% off the subscription price ($79/year per user), 100+ users is a fixed price at $5,000 (for all combined).
Yes, please head over to Baekdal Media to read about consulting where I can help you with strategy reviews, trend and strategy reports, and strategic guidance for you media company or a specific publication.
Personalization isn't a filter. It's a focus
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
What patterns makes a publisher campaign successful?
Free for subscribers
...or full access for $12
What would it mean to get better at search for publishers?
Free for subscribers
...or full access for $12
A paid-for publishers isn't just about a hard paywall.
Free for subscribers
...or full access for $12
What if a niche isn't a topic. What if it was a moment?
Free for subscribers
...or full access for $12
Free for subscribers
...or full access for $12
We now know how to design a paywall
Free for subscribers
...or full access for $12
Being an independent publisher is great, but it's also hard.
Free for subscribers
...or full access for $12
Founder, media analyst, author, and publisher. Follow on Twitter
"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé
plus
plus
plus
plus
plus
plus